Writing blog posts to promote your pet business is a brilliant way to engage your audience and grow your following.
Pet parents appreciate tips they can use with their pets, and love seeing the people behind your business.
But videos are taking the internet by storm.
The number of people consuming videos online is more than ever before. And this gives pet businesses the opportunity to achieve even better results with their blogging strategy.
Because according to Social Media Today, 72% of customers prefer learning about a product or service through video, and 88% spend more time browsing on websites that have videos.
We can’t afford to ignore those stats!
Which means when writing your blog posts, it’s a good idea to include videos within the posts where possible.
The benefits of including videos in your blog posts
Including video within your blog posts adds another dimension to your content.
Not only does it break up your text, it pleases visitors that prefer consuming content more visually.
Because let’s face it, many pet parents are busy. Not everyone has the time or attention span to sit down and read your entire post.
A video can help you summarise, expand on or demonstrate your points.
So for example, if you’re a dog trainer and one of your blog posts teaches how to perform a specific cue, you can shoot a video where you record the steps with a client’s dog to help your audience visualise how it’s done.
Videos add the human touch too. They help your readers see exactly who you are, how you work with their pets and what you have to offer.
This means pet parents can better relate to you and your brand. Your audience builds a connection with your business. And that helps them see you as the number one choice when they’re ready to buy.
Videos also give you another piece of content you can share with your audience. It’s all about repurposing, my friend!
Each video you include in your blog posts can also be shared to your social platforms. You can then invite people to check out the relevant blog post to bring them back to your website.
How to include video in your blog posts
Adding videos to your blog posts is easy.
And please don’t think you need a special camera or a professional video crew.
People don’t mind if it’s not pristine – rough and ready is perfectly fine.
Have a team member or friend use your phone to record you in action. Just make sure the camera is steady and you’re in shot.
Use a channel like Youtube to host your video. Then after you’ve uploaded your video, click the ‘share’ button at the bottom of your video. Then click the ‘embed’ button, and drop the code into your post where you want it to appear.
Your readers can then watch your video on your website without having to click away.
I hope this gets you thinking about the different ways you can add more interest and value to your blog content.
If you’re looking for support and guidance to help you grow your own blog, come and join us inside the Pet Biz Thrive Online Club. This is a special place where pet professionals like you learn how to grow their audience, customer base and bank balance. Click here to learn more and join.