Many people believe email marketing is dead. Others believe social media is the only way to go.
But with algorithms preventing followers from seeing our posts, email marketing can be our saving grace.
And the stats say it all: (Stats are in dollars, but you get the idea!)
- Email marketing generates $38 for every $1 spent, giving an ROI of 3,800%.
- 73% prefer communications from businesses to come via email.
- 59% say marketing emails influence their purchase decisions.
Email marketing certainly isn’t dead.
In fact, it can be one of the most lucrative forms of marketing for any business.
Why email marketing?
Your email list is your business’s biggest asset. With an email list, that data is yours.
You have full permission to enter your subscriber’s inbox, build a relationship with them and shout about your offers.
And when done right, can bring a predictable wave of new customers to your door throughout the year.
With an engaged email list, one email can mean you fill those dog walking, dog training or pet sitting spots, or sell those pet products at the click of your fingers.
Social media is great and all. But your followers aren’t ‘yours’. If that platform were to close down tomorrow, you’d lose access to your online community that you’ve painstakingly grown.
Poof, they’d be gone!
I’m not saying that’s going to happen, but it could. Remember MySpace?
The average reach of a Facebook post is just 2.2%. Email deliverability is 80+% and open rates average at 30%. Which means it’s far more likely your audience will see your marketing messages through email.
Having an email list gives you security, knowing you always have access to hundreds, if not thousands of pet parents that want to hear from you.
And let me tell you something… now that I’m in my 8th year of business, I wish I’d prioritised building my email list from the start.
My audience would now be much bigger, and selling my digital products and services would have been so much easier.
It may have taken a couple of days to set everything up initially, but it would have brought new potential customers into my orbit every week, and without me having to do anything ongoing.
The power of automation
You see, when you have a strategy to grow your email list on automatic, it can take some of the stress out of your marketing.
Suddenly you’re not relying so heavily on frantically posting to social media anymore. You can relax a little knowing that when you have spots to fill or products to sell, you can fire out an email and get some bites.
Because as business owners we’re time poor. But when we put marketing systems in place that run on automatic, it means we free up our time to do the things we enjoy.
But it all starts with a strategy. You need a way to bring people onto your list, and then nurture that relationship when they get there. All on autopilot.
We don’t have to be glued to our computer screens doing everything manually.
There is a much better way!
And it doesn’t have to be soulless or sleazy. You can use email marketing with heart, in a way that feels good.
But many pet professionals still shy away from email because it’s too confusing, too techy, too salesy, or they think it’s too time consuming.
But it’s not any of those things when you have the right support.
Introducing the Pet Biz Thrive Online Club
Inside the Pet Biz Thrive Online Club you’ll get access to complete video tutorials, worksheets and templates to help you set up your entire email marketing funnel.
So you know exactly how to entice, capture and convert subscribers without the confusion or overwhelm. It’s all laid out for you so you can’t go wrong.
Inside you’ll learn:
- How to create a no brainer lead magnet pet parents will love.
- How to create easy forms to capture sign ups on your website.
- How to automate your email so you’re not constantly sending your lead magnet every time someone signs up.
- How to create an email nurture sequence so you engage and nurture your subscribers.
- AND what you should say in each email to bring those casual sales on automatic.
So there’s no more guesswork trying to figure everything out yourself, you’ll literally be handed the process on a plate, step by step inside the Club.
If you’d like to learn how to grow your own email list of ready-to-buy pet parents, head over here to join the Club.
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P.s. If you need help to reach more pet parents and sell more of your products or services, there are a few ways I can help you do that:
For 44 ways to get more clients for your pet business, grab the FREE Pet Biz Sales Booster Bible.
The Pet Biz Thrive Online Club is my super affordable, contract-free membership programme and your safe space where you'll learn all about how to market your pet business online. So you can grow your audience and attract new clients. Doors are currently open to new members. Learn more and sign up here.
If you need more 1-1 coaching support to give you the clarity, focus and plan to achieve those results you crave, check out my coaching packages here.
If you're on a tight budget, want to DIY your marketing and kick-start your progress, I have a few online courses to help with that. All my courses are designed to help you market yourself with more ease and flow, without spending all hours in front of your computer. Head over here to check them out.
To get my 4 step online marketing strategy that will help you get booked solid with pet clients, sign up for my FREE masterclass.
To join my FREE community of ambitious pet professionals, join the Content Marketing Tips For Pet Businesses Facebook Group.
Not sure what you need? Email me at hello@karlyedwards.com and let's chat about how you can market and grow your pet biz.