Hello there! Welcome to my corner of the interwebs.

If you’re a pet business owner that wants to grow your business online, you’re in the right place.

Perhaps you’re a small pet professional – a dog trainer, a dog walker or a pet sitter and you’re confused and overwhelmed by all the different marketing tactics. You have no idea where to start, and you need someone to hold you by the hand and show you the way. Someone that’s not just a marketing specialist, but understands the pet industry through and through.


Perhaps you’re a larger pet brand that needs a fresh approach to your marketing. You don’t have the time or capacity to build your strategy and create content, so you need an expert to do it for you.

Whatever level of support you need, I’m here to help.


Who am I?

I’m Karly and I provide marketing services, coaching and support for ambitious pet businesses.

I’m a professed word nerd and animal nut. With a background in marketing, a Journalism degree and over 7 years as a copywriter and content strategist, my experience combines audience building, subtle persuasion, content wizardy and an ability to get customers to put their money on the table.

When I work with pet business owners I get into the nuts and bolts of their business. I’ll ask questions and listen to your needs. I want to know about you and your business, your customers and your competitors. I create strategies and content that tells your story, using your language, communicating your passion.

I’ve worked with big name brands like the National Accident Helpline, the Co-operative, and Huawei, but my heart belongs to the pet industry.

And since pinning down my niche in the pet space, I’ve had the pleasure of working with pet industry rock stars like DogBuddy, Tails.com and Groomers Online, as well as a whole host of online pet stores, dog trainers and dog walkers from all over the world.

Helping pet businesses fly is what lights my fire. And when we’re both beaming, well, that’s when truly amazing things happen.

When I’m not implementing content strategies for clients, building products and courses, running my membership programme or growing my own pet blog, I’m spending time outdoors with my other half and mischievous miniature schnauzer, Loki.

Have a nosey around this little website of mine and get in touch if I’m the marketing creative for you.