Hello there! Thanks for stopping by.

I provide content and social media strategy services for ambitious pet businesses.

I’m a professed word nerd and animal nut. With a background in marketing, a Journalism degree and over 7 years as a copywriter and content strategist, my experience combines audience building, subtle persuasion, content wizardy and an ability to get customers to put their money on the table.

When I’m not killing it with clients, creating products and courses or growing my own pet blog, I’m spending time outdoors with my other half and mischievous miniature schnauzer, Loki.

When I work with pet companies I get into the nuts and bolts of their business. I’ll ask questions and listen to your needs. I want to know about you and your business, your customers and your competitors. I create strategies and content that tells your story, using your language, communicating your passion.

I’ve worked with big name brands like the National Accident Helpline, the Co-operative, and Huawei, but my heart belongs to the pet industry. Since pinning down my niche in the pet space, I’ve had the pleasure of working with pet industry rock stars like DogBuddy, Tails.com and Groomers Online, as well as a whole host of online pet stores, dog trainers and dog walkers from all over the world. Helping pet businesses fly is what lights my fire. And when we’re both beaming, well, that’s when truly amazing things happen.

Have a nosey around this little website of mine and get in touch if I’m the content creative for you.