Facebook groups can be a great way to build relationships with more pet parents. And in fact, some groups have thousands of members that could be prefect customers for your business. But before I dive in, this is not about
I want to be raw and vulnerable with you for a second. One of my core values in business is about being totally open and transparent. I want my people to see me for who I really am. I show
When I say controversial, I mean sharing your opinions and beliefs online that may trigger people. Have you ever felt so passionate about something, but you’re too scared to post your thoughts out of fear of being judged? Or fear
Storytelling has been around for thousands of years, since the days our ancestors would carve visuals on the walls of caves. We can all relate to a good story. They help put complicated thoughts or abstract concepts into context, so
Writing blog posts to promote your pet business is a brilliant way to engage your audience and grow your following. Pet parents appreciate tips they can use with their pets, and love seeing the people behind your business. But videos
If you haven’t caught on to the awesome power of Pinterest for your pet business yet, you could be missing a trick. Because users on Pinterest are far more likely to buy than on any other social platform. (Although, Pinterest
Content underpins every marketing activity. So whether you’re selling to your email list, social media followers or growing a blog, you need to create content, right? Because content is what draws your ideal customers to you. Content is what helps
We’ve all been there. You open a new document to start writing a blog post, and then brain fog hits. There’s a blank screen in front of you and you have no idea where to start. You may have a
We all know we need to be active on social media. Sharing posts builds confidence with your audience and generates leads and sales. But when there are so many other tasks battling for your time, it’s tough. Serving clients (no
Running a business is tough. And it’s especially hard on us small business owners. We’re required to wear many hats – the accountant, the marketer, the salesperson… The list goes on! But one of these activities should be high on
