Marketing is not an easy subject to get your head around. In fact it can take years to understand and perfect all the different strategies and tactics involved. And the language marketers use can be just as confusing. Which is
Ok. I know there’s a lot of anxiety going on at the moment, and you’re all very worried about what the future holds for your businesses. I’ve taken a step back recently to process my own emotions about the challenges
Many people believe email marketing is dead. Others believe social media is the only way to go. But with algorithms preventing all our followers from seeing our posts, email marketing can be our saving grace. And the stats say it
Facebook groups can be a great way to build relationships with more pet parents. And in fact, some groups have thousands of members that could be prefect customers for your business. But before I dive in, this is not about
When I say controversial, I mean sharing your opinions and beliefs online that may trigger people. Have you ever felt so passionate about something, but you’re too scared to post your thoughts out of fear of being judged? Or fear
Storytelling has been around for thousands of years, since the days our ancestors would carve visuals on the walls of caves. We can all relate to a good story. They help put complicated thoughts or abstract concepts into context, so
Writing blog posts to promote your pet business is a brilliant way to engage your audience and grow your following. Pet parents appreciate tips they can use with their pets, and love seeing the people behind your business. But videos
If you haven’t caught on to the awesome power of Pinterest for your pet business yet, you could be missing a trick. Because users on Pinterest are far more likely to buy than on any other social platform. (Although, Pinterest
Content underpins every marketing activity. So whether you’re selling to your email list, social media followers or growing a blog, you need to create content, right? Because content is what draws your ideal customers to you. Content is what helps
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