When you’re taking the time to write regular content for your blog, you want it to deliver. A blog should help you build your audience. Plus, it should give you a way to convert those visitors into leads. Otherwise what’s
Marketing is not an easy subject to get your head around. In fact it can take years to understand and perfect all the different strategies and tactics involved. And the language marketers use can be just as confusing. Which is
Ok. I know there’s a lot of anxiety going on at the moment, and you’re all very worried about what the future holds for your businesses. I’ve taken a step back recently to process my own emotions about the challenges
Many people believe email marketing is dead. Others believe social media is the only way to go. But with algorithms preventing followers from seeing our posts, email marketing can be our saving grace. And the stats say it all: (Stats
Facebook groups can be a great way to build relationships with more pet parents. And in fact, some groups have thousands of members that could be perfect customers for your business. But before I dive into these top tips, this
Have you ever felt so passionate about something, but you’re too scared to post your thoughts online out of fear of being judged? Or fear of having people call you out and tell you you’re wrong… Many of us succumb
Storytelling has been around for thousands of years, since the days our ancestors would carve visuals on the walls of caves. We can all relate to a good story. They help put complicated thoughts or abstract concepts into context, so
Writing blog posts to promote your pet business is a brilliant way to engage your audience and grow your following. Pet parents appreciate tips they can use with their pets, and love seeing the people behind your business. But videos
If you haven’t caught on to the awesome power of Pinterest for your pet business yet, you could be missing a trick. Because users on Pinterest are far more likely to buy than on any other social platform. (Although, Pinterest
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