The Ultimate Social Media Content Planning System

Made for Pet Businesses

If it’s time to get clear on your social media marketing so you can stay consistent, build your audience and attract new clients, then read on...

Do you feel like you’re on a never-ending hamster wheel when posting to social media?

You feel like you have to constantly create new content. You feel a responsibility to keep driving engagement. Because that’s how you attract new clients, right?

But you scramble for time to do any of it.

And some days, ahem, weeks, you don’t post anything at all. Leaving your audience hanging and your engagement dwindling.

You have no idea what to post, and when it comes down to it, you just wish there was an easier, less time-consuming way to show up online. 

Wouldn’t it be bliss to have a proven strategy and system that makes your social media marketing seamless… So you not only grow your community like clockwork, but you take back hours of your time each week, so you never feel unfocused or overwhelmed again.

If that sounds heavenly, I’d like to introduce you to my Social Media Content Planning System.

My Facebook posts have definitely had more interest this week.. I’ve been writing more content instead of just posting random pictures. I also braved a short live. Xx thanks Karly 

Debbie Durbaca, Scruffs Maidenhead

A chance for you to go from social media snowflake, to social media boss.

Where you know exactly what kind of content you should post each day. And where it’s all mapped out in a delicious plan. I do love a plan! And where you’ll learn how to reuse and recycle old content for those weeks when writing fresh content just isn’t doable.

This system will give you back time to do those other things you’ve been putting off in the business. It’ll give you more time to relax when you’ve finished serving your clients for the day. It’ll give you more time to spend with your family.

This system gives you freedom.

If your social media marketing is normally haphazard at best, this will revolutionise your content planning for good. I guarantee it!

You'll learn: 

There’ll be no more second guessing your content.

No more posting on the fly.

No more wondering why people aren’t engaging with you.

No more frantic social media tactics that don’t serve you.

Not when you have a system that maps it all out for you.

Not when you have post prompts for every day of the year.

Not when you have a super simple and painstakingly obvious system to document and reuse your content.

Not when you have an action plan.

Because how would it feel to know your social media content is done and dusted for the month ahead? While it ticks away behind the scenes on automatic while you crack on with your other business tasks…

Where you don’t need to worry about being active and marketing your business online each day, and you continue to get the enquiries and results you crave.

Because that’s what this Social Media Content Planning System can do for you.

It’ll give you those hours back so you can spend them doing what you love. It’ll give your marketing focus and purpose so your content resonates with the right people. It’ll give you the perfect mix of content ideas and a plan to put into action in the most friction-free way possible.


And if you’re thinking you don’t have time to implement this training. In all seriousness, you don’t have time not to.

Far too many business owners are still wasting so much time spraying and praying with their social strategy. And my guess, you’re already wasting hours upon hours posting to social media and getting little in return.

When just a little time to finetune your strategy could make a massive difference. Besides, the training itself is only around 30 minutes, and you could plan and schedule your content in as little as half a day for the entire month. Then that’s a whole 30 days not worrying about posting to social media.

Doesn’t that just sound epic!

But it’s not just the training that makes this so awesome, it’s the post prompts calendar and templates you get that really makes this sparkle. The system is fully ready for you to crack on and plug into your business.

A system that’s been designed and built by someone that’s run successful content marketing campaigns for pet businesses large and small. By someone that teaches this exact same system to my 1-1 coaching clients and those in my membership. That’s me by the way!

And for just the price of your monthly family takeaway, it can be yours. It’s yours to devour and use over and over again. Month on month.

Who is this for?

This is for you if you’re a pet business owner and you’re wearing more hats than a magician in Vegas. You’re the admin person, the accountant, the social media marketer, the website editor, the blogger, the list goes on.

You know you need to build your audience online. You know you need to post content and engage. You know you need to be everywhere to build your business. But you’re run down and overwhelmed by it all.

There feels like there aren’t enough hours in the day to do ALL THE THINGS.

By the time you’ve responded to emails, answered phone calls and actually served your clients, topping up your social feed is the last thing on your mind.

So you end up working late to get something out there, or a day or two flies by and you haven’t posted anything at all. Those days quickly turn into weeks, and every time building your audience feels like you’re starting from scratch. With no engagement, no new followers and no new clients to show for it.

You long for a way that will make your life easier. So you’re not stuck to your desk updating your followers after hours. And where your marketing doesn’t eat into YOU time or spending time with the family.

My friend, I hear you.

And that’s exactly what the Social Media Content Planning System can do for you. It means you’ll be organised. Ah, sweet, sweet organisation. You’ll become more recognised and build your community of raving fans like never before.

You’ll get out of a place of procrastination and overwhelm, and welcome in more clarity, ease and flow. Where social media is no longer that place of time suckery, but a place where you have fun with your fans while it delivers the goods.

Because as soon as you have your system running like a well-oiled machine, suddenly it doesn’t feel so stressy. You can relax a little knowing your content is going out as it should, while you build those deeper connections with your audience.

Because if you follow this system, your followers will never feel ghosted again.

Think Trello is a real win for me. Having somewhere to organise all the random stuff in my head to give some coherent strategy to my posts... just need to have more courage in making original content!! Thanks Karly, this was really helpful & informative.

Helen Green

So you could carry on with your current tired-out social media strategy, (and be honest with yourself, can you really call it a strategy?) or you can choose a better way. And follow a system that makes your life easier and gets the results you crave.

Because how long can you keep doing things the old way? How much time are you currently wasting without a real plan? Where do you want your business to be a year from now?

Do you see yourself still struggling to grow your audience on social media? Are you still that busy idiot that’s scrambling to post any old nonsense every day? No, nobody wants to imagine that for themselves.

But here’s the thing, if you don’t change how you show up online right now, that could be your reality.

Because you see, I know how many pet businesses struggle with their marketing. And I know how difficult it can be to crack that secret social media ‘code.’

But after over 7 years as a content and online marketing specialist, after running successful marketing campaigns for large corporates and small businesses, and after coaching my clients these same strategies and tactics, you could say I know a thing or two about how to grow a business online.

But I’m not just someone that knows about content strategy, online marketing and social media, I’m also a pet industry specialist.

Which means I know deep down to my very core what matters to pet business owners. But not just that, I understand what matters to your ideal customer too. Because I am one!

And I don’t just use my content and social media strategies to help my pet business buddies either. The strategies I teach have been tried and tested in both my own businesses.

I’ve grown my dog blog to tens of thousands of visitors every month, and thousands of social media fans. And it’s all because I have focus, I have a strategy, I have a system and I take action.

And inside the Social Media Content Planning System most of the hard work is done for you. I give you a strategy and a framework you can start implementing today. So you can bring intention and simplicity to your social media marketing.

What's included in the Content Planning System? 

By signing up, you’ll get instant access to:

  •  5 training videos that will walk you through how the system works.
  • The social media content prompts calendar giving you content ideas for 365 days of the year. And since I’m a pet industry specialist, all the suggestions are made for pet biz owners.
  • Two Trello board templates. One to help you map out your social content each month. AND the content library, so you can organise and repurpose old content to save you a shit ton of time when you need to.
  • BONUS training that will walk you through how to use a social scheduler so you can batch and schedule in advance. This on it's own is a huge time saver!

You’ll have lifetime access to the training, and the resources are yours to keep forever.

So if you’re ready to say goodbye to social media chaos, and say hello to more ease, better results and freedom, then grab yours below.

money back


30 day guarantee

100% Money Back Guarantee for 30-Days

Purchase With Confidence...It's Risk Free!

You have nothing to lose with this tiny one-time low investment.

I'm offering you a 100% no questions asked 30 Day Money Back Guarantee.

If after the first 30 days you don't feel as though my Content Planning System has provided at least £37 in value to you... I will refund every single penny back to you!

Thanks for this week very informative and a blessing in disguise. I had signed up to Trello but hadn't really explored it, so now I am going away feeling armed with a start to finish process, so happy.... thank you so much and also learned so much from other peoples comments, suggestions and practices.

Mary Farrelly, The Dog Knows

Content Planning System



  • 5 Training videos 
  • Content prompts calendar 
  • Content calendar template
  • Content library template
  • Bonus scheduling training