The Ultimate Social Media Content Planning System

Made for Pet Businesses

Get clear on your social media marketing so you can stay consistent, build your audience and attract new clients.

Do you feel like you’re on a never-ending hamster wheel when posting to social media?

You feel like you have to constantly create new content. You feel a responsibility to keep driving engagement. Because that’s how you attract new clients, right?

But you scramble for time to do any of it.

And some days, ahem, weeks, you don’t post anything at all. Leaving your audience hanging and your engagement dwindling.

You have no idea what to post, and when it comes down to it, you just wish there was an easier, less time-consuming way to show up online. 

Wouldn’t it be bliss to have a proven strategy and system that makes your social media marketing seamless… So you not only grow your community like clockwork, but you take back hours of your time each week, so you never feel unfocused or overwhelmed again.

If that sounds heavenly, I’d like to introduce you to my Social Media Content Planning System.

My Facebook posts have definitely had more interest this week.. I’ve been writing more content instead of just posting random pictures. I also braved a short live. Xx thanks Karly 

Debbie Durbaca, Scruffs Maidenhead

A chance for you to go from social media snowflake, to social media boss.

Where you know what kind of content you should post each day, and where it’s all mapped out in a delicious plan. I do love a plan! And where you’ll learn how to reuse and recycle old content for those weeks when writing fresh content just isn’t doable.

This system will give you back time to do those other things you’ve been putting off in the business. It’ll give you more time to relax when you’ve finished serving your clients for the day. It’ll give you more time to spend with your family.

This system gives you freedom.

If your social media marketing is normally haphazard at best, this will revolutionise your content planning for good. I guarantee it!

You'll learn: 

There’ll be no more second guessing your content.

No more posting on the fly.

No more wondering why people aren’t engaging with you.

No more frantic social media tactics that don’t serve you.

 How would it feel to know your social media content is done and dusted for the month ahead?

While it ticks away behind the scenes on automatic while you crack on with your other important business tasks…

Where you don’t need to stress about being active and marketing your business online each day, while you attract the enquiries and results you crave.

Because that’s what the Social Media Content Planning System can do for you.

It gives you hours back so you can spend them doing what you love. It gives your marketing focus and purpose so your content resonates with the right people. It gives you the perfect mix of content ideas and a plan to put into action in the most friction-free way possible.

Who is this for?

This is for you if you’re a pet business owner and you’re wearing more hats than a magician in Vegas. You’re the admin person, the accountant, the social media marketer, the website editor, the blogger, the list goes on.

You know you need to build your audience online. You know you need to post content and engage. You know you need to be consistent to build your business. But you’re run down and overwhelmed by it all.

There feels like there aren’t enough hours in the day to do ALL THE THINGS.

You long for a way that will make your life easier. So you’re not stuck to your desk updating your followers after hours. And where your marketing doesn’t eat into YOU time or spending time with the family.

My friend, I hear you.

So you could carry on with your current tired-out social media strategy, (and be honest with yourself, can you really call it a strategy?) or you can choose a better way. And follow a system that makes your life easier and delivers the results you crave.

Because how long can you keep doing things the old way? How much time are you currently wasting without a real plan? Where do you want your business to be a year from now?

Do you see yourself still struggling to grow your audience on social media? Are you still that busy idiot that’s scrambling to post any old nonsense every day? No, nobody wants to imagine that for themselves.

But here’s the thing, if you don’t change how you show up online right now, that could be your reality.

Meet the creator

I know how many pet businesses struggle with their marketing. And I know how difficult it can be to crack that secret social media ‘code.’

But after over 11 years as a content and online marketing specialist, after running successful marketing campaigns for large corporates and small businesses, and after coaching my clients these same strategies and tactics, you could say I know a thing or two about how to grow a business online.

But I’m not just someone that knows about content strategy, online marketing and social media, I’m also a pet industry specialist.

Which means I know deep down to my very core what matters to pet business owners. But not just that, I understand what matters to your ideal customer too. Because I am one!

I don’t just teach social media strategy to my pet business buddies either. They've been tried and tested in both my own businesses and I still use them to this day.

I’ve grown two successful businesses from the ground up. And it’s all because I have focus, a strategy, a system, and I take action.

Inside the Social Media Content Planning System most of the hard work is done for you. I give you a strategy and a framework you can start implementing today. So you can bring intention and simplicity to your social media marketing.

What's included in the Content Planning System? 

By signing up, you’ll get instant access to:

  •  10 training videos that will walk you through how the system works.
  • Two Trello board templates. One to help you map out your social content each month. AND the content library, so you can organise and repurpose old content to save you a ton of time when you need to.
  • Worksheets and resources like the Annual Content Plan to help you map out your strategy for the year, and resources like the social posts guides to help you create posts that stop the scroll. 
  • BONUS scheduling tutorial that will walk you through how to use a social scheduler so you can batch and schedule in advance. This on it's own is a huge time saver!
  • BONUS private community where you can ask questions, network and get the support you need.
  • BONUS monthly Live Q&A with Karly every month. Held inside the private community so you can get answers to all your burning business questions.  

You’ll have lifetime access to the training, and the resources are yours to keep forever.

So if you’re ready to say goodbye to social media chaos, and say hello to more ease, better results and freedom, then grab yours below.

Thanks for this week very informative and a blessing in disguise. I had signed up to Trello but hadn't really explored it, so now I am going away feeling armed with a start to finish process, so happy.... thank you so much and also learned so much from other peoples comments, suggestions and practices.

Mary Farrelly, The Dog Knows

Content Planning System



  • 10 Training videos 
  • Worksheets and resources
  • Content calendar template
  • Content library template
  • Bonus scheduling training
  • Bonus private community 
  • Bonus monthly live Q&A