Email
Marketing Academy

Made for Pet Businesses

Grow your subscriber list of pet parents, sell your services and have them fall in love with you.

Technology is a wonderful thing, but it's also a mind melt for a lot of pet professionals. 

When it comes to setting up an email marketing funnel, the confusion and overwhelm can stop you in your tracks!

If you're not focused on growing your email list, you're potentially missing out on a massive opportunity to expand your audience and serve more customers.  

We all know the social media platforms don’t make it easy. 

You might be sharing content everyday with nothing to show for it.  

Your social media channels might be a ghost town where nobody engages, or worst of all, you have an amazing service to sell but no-one’s buying!

Social media can be great, but your followers aren’t ‘yours’. If that platform were to close down tomorrow, you’d lose access to your online community that you’ve painstakingly grown. Poof, they’d be gone!

Plus, did you know that only 2-4% of your followers actually see your posts? 

With an email list, those contacts are yours. With email open rates at around 30% and a higher ROI, I know where I'd rather invest my time and attention. 

Email is where over 70% of my leads, income and customers come from. 

And let me tell you something, acquiring quality leads and customers by email is something you can do too. 

You just need to stop doing ALL OF THE THINGS. And open your mind to a different and more efficient way of marketing. 

No business owner should focus solely on one path to market.

Email and social media marketing are best used together, in harmony.

When you attract pet parents onto your list by offering something they truly need, you open their eyes to your business. Then when you wow them with your personality and knowledge, you build a stronger bond.

And when you build the bond, selling your services becomes easy!

This is about having a system that nurtures your pet loving subscribers automatically. Where you can send one email and sell out your dog walking services or new puppy training packages.

That's how powerful having an engaged email list can really be.

Where you’re no longer tied to social media algorithms that only show your posts to a fraction of your followers.

You have that security knowing your ideal customers are at your fingertips, and can’t wait to buy from you

So you’ll never be faced with those slow periods or low income months again.

I've known that feast and famine cycle all too well, which is why after years of perfecting my own email marketing strategy, I created the Email Marketing Academy

To make email marketing easy for pet professionals, and put a stop to the tech confusion and overwhelm.

What is the Email Marketing Academy?

The Email Marketing Academy is a step by step course, where I'll take you by the hand through a simple email funnel that'll bring new pet loving subscribers onto your list on a daily basis. 

 

This is an opportunity to discover new audiences and possibilities for your pet business. Where you can predictably attract and convert more pet lovers into paying customers

 

The Email Marketing Academy is a go-at-your-own-pace online course. The videos will guide you through all the systems and tech, so you know exactly how to set up your own funnel, step by step. I leave no stone unturned.

 

And since this course is designed for pet professionals, you’ll get practical examples and tips that are spot on for your industry. You can use the ideas as inspiration for your own content. 

 

I'll walk you through the email marketing system Mailerlite, but if you use a different email system, you could easily apply the same tips to your own. Many email systems use similar features so you can adapt and tweak as you go. 

 

You’ll also have access to handy worksheets to support you and help you implement what you’ve learned.

You'll learn: 

How would it feel to know you’re bringing new potential customers into your orbit every day without lifting a finger? 

Because that’s what an email funnel can do for your business.

When you take a little time out to set everything up, the funnel works like clockwork. It ticks away on automatic behind the scenes while you’re free to do what you love. 

Suddenly you’re no longer glued to your computer screen fighting for every follower.

Instead, building your audience is easy. Those subscribers are yours to nurture and convert into paying customers, without you having to manually send emails every week. 

Remember, this is a set it and forget it process. You CAN market your business with ease and flow when you make good use of the technology and tools available to you. 

And it doesn’t have to feel robotic or sleazy, the Email Marketing Academy is all about marketing with heart, soul and authenticity. 

Inside the Email Marketing Academy are the techniques I’ve used to supercharge my own email list. 

It’s allowed me to draw in 100+ new leads onto my list every single month. And all this from just a couple of days work. The funnel now operates on autopilot to attract, nurture and convert my subscribers. 

So what would it mean to you if you could bring 100 new leads into your business every month without sucking up all your time? 

Well, it could mean you spend less hours every week mindlessly posting to social media. It could mean you get a little freedom back to spend with your family and friends doing the things you love. 

It could mean you’re free to live in your zone of genius serving more clients where you’re happiest. 

And it could mean you move away from survival mode and frustration so you can grow the business you’ve always wanted. 

Who is this for?

The Email Marketing Academy is for you if you’re a dog trainer, dog behaviourist, dog groomer, pet sitter, dog walker, vet physiotherapist or an online/offline pet store, and you want to attract more leads and paying customers.

You have big ambitions and dreams for your pet business but marketing isn’t your strong point. You know your potential customers are online, but you don’t know how to connect with them.

You don’t know what to say or how to grow an audience. You’re frustrated with the level of engagement you’re getting and the lack of customers every week.

You feel stuck. You’re sick of doing the same things and getting nothing in return. You long for a strategy that will help you reach your goals for the business. And you want a way to build your audience without spending all hours on marketing.

You want marketing to be easy and fun. Not another chore that brings you down and takes you away from serving your clients.

Why choose the Email Marketing Academy?

You could easily bury your hand in the sand and hope something will change, one day. But if you don’t change what you’re doing right now, you’ll likely be stuck seeing the same results weeks, months or years from now. 

Every business owner I speak to says they wish they’d prioritised growing their email list from the start. And if they could do it all again, email marketing would be priority one from day dot.

So if you’re not growing your email list right now, your business is already on the back foot. Because the time to start growing your list was yesterday. 

With the Email  Marketing Academy by your side, you can get yourself set up with your own list-building email funnel in less than a week. 

The bigger your list, the more revenue you make. 

I've witnessed this fact in my own business, and I want to help you do the same.

Inside the Email Marketing Academy you'll learn:

  • How to create a no-brainer lead magnet that will compel your pet loving audience to sign up
  • How to create forms and add them to your website to automate capturing sign ups.
  • How to create your lead magnet landing page 
  • How to use an email system to automate sending your lead magnet
  • How to set up a 12-week nurture sequence to nurture and engage your subscribers every week without lifting a finger
  • What you should say in each email to build meaningful relationships with pet parents
  • How to promote and grow your subscriber list with ease

The deets

There are 6 training videos to consume, all of which are between 10-25 minutes in length. You can also make use of the handy worksheets to help you brainstorm and pull together your content for the emails. 

You could easily complete the course in a day or watch one a day for the next week. Then you can be up and running with your own email funnel the following week. 

I’m all about helping you take quick action so you can get the results you need for your business as quickly as possible. And the Email Marketing Academy will help you do just that. 

For this small one-time cost, you’ll have lifetime access to the course and can go at your own pace.  You’ll also get access to any new bonus training I add in. The course will be updated as and when trends or new and exciting tools become available.

The email marketing course was an eye opener! It is going to make my life so much easier with the simple automations! The nurture sequences and lead magnets are such a great way to get more paying customers. You're an absolute champ, I'm so glad our paths have crossed!

Jarred Hodgson, Happy Days Dog Training

money back

100%

30 day guarantee

Our No Worries and No Risk Guarantee

Purchase With Confidence...It's Risk Free!

You have nothing to lose with your investment.
I'm offering you a 100% 30 Day Money Back Guarantee.
If after the first 30 days you can prove you've been through all the training, put the steps into action and still aren't getting results. And you don't feel as though my Email Marketing Academy has provided a least £147 in value to you... I will refund you 100% and every single penny back to you!

Bonuses

Bonus 1 

Client Only Facebook Group for daily ongoing support as and when you need it

Bonus 2

A live group coaching call every month inside the Facebook group  

Bonus 3

The social media content calendar - get social media post ideas for 365 days of the year

Email Marketing Academy 

Pricing

£147

  • 6 Training videos 
  • Worksheets 
  • Plus bonuses!

So you can carry on down the path of marketing chaos, where you feel lost and frustrated with your current results. 

Where you feel like you never have enough time to do the things you love because it seems like you’re ALWAYS marketing. 

And where the leads aren’t coming in and the customers aren’t buying. 

Or you can follow a strategy that’s been designed, implemented and fool-proofed by an experienced pet industry marketing specialist.

How would it feel to have that clarity in your life?

To know that you can bring a constant stream of leads into your business on a monthly, weekly and daily basis.

To know that you’re marketing your business in a way that has a serious impact on your success.

To know that you’re reaching the right people who are more likely to buy from you.

That’s what I want for you, and that’s what I know the Email Marketing Academy can do for your pet business.

I can’t wait to welcome you inside! 

Grab the Email Marketing Academy today

Is it time to say goodbye to overwhelm and marketing tactics that don't serve you?

Questions?

  • I have a question. Can we chat about this? 
    Of course! Hit the chat button to the right of the page or email me at hello@karlyedwards.com and I'll talk you through anything you need to know.
  • I’m worried I don’t have time – how long will it take to complete? 
    You could quite comfortably complete the course in a day or so if that’s what you want to do. The course is designed in such a way that you can dip into the training whenever you have time. 
  • Do you have a refund policy? 
    If you decide the course isn’t for you, and you can prove that you've been through all the training and put the steps into action but still aren't getting results, I offer a 30 day guarantee where you can get a full refund on your purchase.
  • I’m in! How do I sign up? 
    Simply click the 'buy now' button, then follow the instructions to purchase and you're all set. I look forward to welcoming you inside!