Made for Pet Businesses
Technology is a wonderful thing, but it's also a mind melt for a lot of pet professionals. And when it comes to setting up an email marketing funnel, the confusion and overwhelm can stop you in your tracks!
Which means you're not putting those important systems in place to grow your email list. AND you're missing out on a massive opportunity to expand your audience and serve more customers.
Because growing an audience of pet lovers that hang off your every word is tough. And the social media giants don’t make it easy. I speak with many pet professionals that feel like they’re jumping through hoops with nothing to show for it.
Perhaps you see a mere trickle of new followers every month. Your social media channels are a ghost town where nobody engages, or worst of all, you have amazing offers to sell but no-one’s buying!
Social media is great and all. But your followers aren’t ‘yours’. If that platform were to close down tomorrow, you’d lose access to your online community that you’ve painstakingly grown. Poof, they’d be gone!
I’m not saying that’s going to happen, but it could. Remember MySpace?
And don’t get me started on those pesky algorithms. Did you know that less than 10% of your followers actually see your posts?
And that’s when the mind monkeys and self doubt come into play and you start second guessing if you’re really cut out for life in business.
But let me tell you something, you CAN do this.
You just need to stop doing ALL OF THE THINGS. And open your mind to a different and more efficient way of marketing.
Because with average email open rates at 30% and higher, I know which basket most of my eggs are in. Nobody should focus solely on one path to market, but by doubling down on email marketing you’re giving yourself a fighting chance.
Because here’s the thing, email and social media marketing are best used together, in harmony. Think of it this way... One is the sea that attracts all kinds of sea life whether they’re right for your business or not, while the other is the small pool of highly prized and nurtured fish that love you.
Because the people you attract on to your email list can be exactly that. When you attract pet parents by offering something they truly need, you open their eyes to your brand. And when you open their eyes to new content and possibility, you build a stronger bond. And when you build the bond, selling your products or services becomes easy!
When you have an email marketing strategy in place that nurtures your pet loving subscribers automatically, just one email can sell out your dog walking services or new puppy training packages. Seriously, that's how powerful having an engaged email list can really be.
With an engaged email list, you’re no longer tied to social media algorithms that only show your posts to a fraction of your followers. You have that security knowing your ideal customers are at your fingertips, and can’t wait to buy from you.
So you’ll never be faced with those slow periods or low income months again. I know that feast and famine cycle all too well, which is why after years of perfecting my own email marketing strategy, I created the Email Marketing Academy.
To make email marketing easy for pet professionals, and put a stop to the tech confusion and overwhelm.
The Email Marketing Academy is a jam-packed mini course, where I'll take you by the hand through a simple email funnel that'll bring new pet loving subscribers onto your list on a daily basis.
This is an opportunity to discover new audiences and possibilities for your pet business. Where you can predictably attract and convert more pet lovers into paying customers.
The Email Marketing Academy is a go-at-your-own-pace online course. The videos will guide you through all the systems and tech, so you know exactly how to set up your own funnel, step by step. I’ll leave no stone unturned.
And since this course is designed for pet professionals, you’ll get practical examples and tips that are spot on for your industry. You can use the ideas as inspiration for your own content.
I'll walk you through the email marketing system Mailerlite, but if you use a different email system, you could easily apply the same tips to your own. Many email systems use similar features so you can adapt and tweak as you go.
You’ll also have access to handy worksheets to support you and help you implement what you’ve learned.
How would it feel to know you’re bringing new potential customers into your orbit every day without lifting a finger?
Because that’s what an email funnel can do for your business. When you take a little time out to set everything up, the funnel works like clockwork. It ticks away on automatic behind the scenes while you’re free to do what you love.
Suddenly you’re no longer glued to your computer screen fighting for every follower. Instead, building your audience is easy. Those subscribers are yours to nurture and convert into paying customers, without you having to manually send emails every week.
Remember, this is a set it and forget it process. You CAN market your business with ease and flow when you make good use of the technology and tools available to you.
And it doesn’t have to feel robotic or sleazy, the Email Marketing Academy is all about marketing with heart, soul and authenticity.
I know the idea of email marketing and funnels may seem scary. Especially if you’ve deemed yourself a complete technophobe. But it really doesn’t have to be.
And it’s why I’ve designed the Email Marketing Academy to include step-by-step video walkthroughs.
I’ll literally take you by the hand through the back end of my own website and email system and show you where to click. All will be revealed on screen. So there’s no way you could take a wrong turn or mess this up!
The thing is, if the way you’re currently marketing your business isn’t working for you, something’s gotta give.
Because continuing with the same marketing tactics and strategies when it’s giving you nothing in return is never a good idea. Not only will it eat into your time and budget, it can leave you deflated and in doubt about your future in business.
We have to embrace change if we want to stand out and reach our goals. And one thing I do know for sure, is email marketing is delivering the goods for businesses all over the world. And you can have the same success too when you have the right knowledge and the courage to take action.
And if you’re already fully booked with clients, you should still be growing your email list. EVERY business should have measures in place to grow their subscribers on an ongoing basis.
Why? Because circumstances change. Having an engaged email list prepares you for the future. It helps you create a sustainable business. You may be fully booked now, but what happens when those clients move on? You could end up back at square one hustling for customers.
Growing your email list gives you access to hundreds, if not thousands of potential clients that can’t wait to buy from you. It allows you to continuously sell out your services as they become available.
Inside the Email Marketing Academy are the techniques I’ve used to supercharge my own email list.
It’s allowed me to draw in 50+ new leads onto my list every single month. And all this from just a couple of days work. The funnel now operates on autopilot to attract, nurture and convert my subscribers.
So what would it mean to you if you could bring 50 new leads into your business every month without sucking up all your time?
Well, it could mean you spend less hours every week mindlessly posting to social media. It could mean you get a little freedom back to spend with your family and friends doing the things you love.
It could mean you’re free to live in your zone of genius serving more clients where you’re happiest.
And it could mean you move away from survival mode and frustration so you can grow the business you’ve always wanted.
The Email Marketing Academy is for you if you’re a dog trainer, dog behaviourist, dog groomer, pet sitter, dog walker, or an online/offline pet store, and you want to attract more paying customers.
You have big ambitions and dreams for your pet business but marketing isn’t your strong point. You know your potential customers are online, but you don’t know how to connect with them.
You don’t know what to say or how to grow an audience. You’re frustrated with the level of engagement you’re getting and the lack of customers every week.
You feel stuck. You’re sick of doing the same things and getting nothing in return. You long for a strategy that will help you reach your goals for the business. And you want a way to build your audience without spending all hours on marketing.
You want marketing to be easy and fun. Not another chore that brings you down and takes you away from serving your clients.
You could easily bury your hand in the sand and hope something will change, one day. But if you don’t change what you’re doing right now, you’ll likely be stuck seeing the same results weeks, months or years from now.
Every business owner I speak to says they wish they’d prioritised growing their email list from the start. And if they could do it all again, email marketing would be priority one from day dot.
So if you’re not growing your email list right now, your business is already on the back foot. Because the time to start growing your list was yesterday.
But because many pet professionals don’t know how to make it work and fear the tech involved, they put it off. They procrastinate and choose the ‘easier’ options. And they stick to the same strategies even when it’s failing them.
The thing is, too many small business owners spend so much time trying to figure everything out themselves. I was one of them for years!
But this kind of thinking can really hold your business back. You can stagnate while you waste time flicking from one tactic to another, not knowing what to focus on.
You’re trying to piece together various marketing strategies you’ve learned online, but nothing sticks. It doesn’t all work together in a seamless marketing engine that helps you attract, nurture and convert your ideal pet parent customers.
This is when overwhelm sets in and you stop taking action. There’s so much to think about, you’re stuck in paralysis and have no idea where to start.
So the business stays at that same level it’s always been. Not quite the success you envisioned, but with big dreams for the future.
I hear you! This was me for the longest time.
But over the years and through blood, sweat and tears, I’ve learned what works. I’ve provided content and social media strategy services for my clients for the last 7 years.
I specialise in working with clients in the pet industry, and I have a deep understanding of who their customers are and how to reach them.
I’m both animal obsessed and a marketing professional. So I’m in a unique position to understand both the challenges and dreams of my clients, as well as the problems and desires of the average pet parent.
I come from a marketing background, and over the years have experimented and perfected the wonders of online, content and email marketing. I’ve also grown a thriving dog blog and email list of my own.
I practice what I preach, and only teach the strategies that have proven to deliver results in my own businesses.
The steps within the Email Marketing Academy draw on all my marketing knowledge from the last 7 years. These are the methods I’ve used to attract and sell to thousands of subscribers over the years.
How to create forms and add them to your website to make capturing sign ups a breeze
How to use an email system to automate sending your lead magnet
There are 5 training videos to complete, all of which are between 10-25 minutes in length. You can also make use of the handy worksheets to help you brainstorm and pull together your content for the emails.
You could easily complete the course in a day or watch one a day for the next week. Then you can be up and running with your own email funnel the following week.
I’m all about helping you take quick action so you can get the results you need for your business as quickly as possible. And the Email Marketing Academy will help you do just that.
For this small one-time cost, you’ll have lifetime access to the course and can go at your own pace. You’ll also get access to any new bonus training I add in. The course will be updated as and when trends or new and exciting tools become available.
With all the uncertainty in business at the moment, I want to make this super accessible for the people I serve. Which is why for the next 2 weeks you can pay as much as you can afford for the Email Marketing Academy. The minimum Payment is capped at £25 with other payment options if you can pay a little more.
Facebook Group for ongoing support, as well as a live group coaching call every month
A 1-1 30 minute coaching call to get hands on support for your own funnel - only available to the first 5 enrolees
The social media content calendar - get social media post ideas for 365 days of the year
So you can carry on down the path of marketing chaos, where you feel lost and frustrated with your current results.
Where you feel like you never have enough time to do the things you love because it seems like you’re ALWAYS marketing.
And where the leads aren’t coming in and the customers aren’t buying.
Or you can follow a strategy that’s been designed, implemented and fool-proofed by an experienced pet industry marketing specialist.
How would it feel to have that clarity in your life?
To know that you can bring a constant stream of leads into your business on a monthly, weekly and daily basis.
To know that you’re marketing your business in a way that has a serious impact on your success.
To know that you’re reaching the right people who are more likely to buy from you.
That’s what I want for you, and that’s what I know the Email Marketing Academy can do for your pet business.
I can’t wait to welcome you inside!
Is it time to say goodbye to overwhelm and marketing tactics that don't serve you?
Pet industry Content and Social Media Consultant
© 2020 www.karlyedwards.com