Online Marketing Academy
Online Marketing Academy

Made for Pet Businesses

Get customers on automatic with the ultimate marketing master plan, even if you're a self-confessed technophobe

If you’re a pet business owner who wants to learn how to attract more customers online without feeling confused or overwhelmed, the Online Marketing Academy is for you.

Do you want to go from constantly hearing crickets, to having a proven marketing strategy that connects you to your ideal customers?

Would you like to know how you can sell more of your services or products and never feel lost or like you’re shooting in the dark again?

Marketing your pet business is exhausting, right?

It can be heart breaking when you spend so much time online, but it seems like no-one’s listening.

People aren’t liking your posts or buying from you. You can find yourself wondering ‘why bother?’

Online marketing is a minefield. It can be difficult to know where to focus your attention.

But that’s exactly what the Online Marketing Academy does. It gives you clarity. It teaches you exactly how to market your pet business in an easy breezy, non-time-sucky way. So you can attract and convert more pet parents into customers.

Julie Kay Locke

New Vistas Canine

I have learned volumes from Karly. She’s well versed across the board and ever so kind! 5 stars all the way. I personally would follow you off a cliff! You are a warm, informed, and generous teacher.

The Online Marketing Academy is a complete online marketing strategy made for pet businesses. 

This is a marketing course with a focus on blogging, social media marketing, search engine optimisation and email marketing. And inside you'll learn how to connect each puzzle piece step-by step to create your marketing masterpiece, so you not only magnetise customers on automatic, but you do so without the crazy tech overwhelm, or the sleazy sales tactics.

Because creating content that speaks to the hearts and minds of your audience is how you form those deeper connections with your people. It's how you build your authority and draw new customers into your world.

Inside the Online Marketing Academy, you’ll come away with the knowledge to skyrocket your business online.

No more guesswork. No more trying out strategies that have zero impact on your bottom line.

This is a marketing course with all the bells and whistles, with proven strategies that deliver the goods. This is not just a course that teaches you what to post on social media, oh no! We go so much deeper...

You'll learn: 

  • 1
    How to create compelling content so you can build deeper, lasting connections with more pet parents.
  • 2
    Where to find inspiration for your content so you never run dry for ideas again.
  • 3
    How to attract readers so you can build a tribe of raving fans that are ready to buy from you.
  • 4
    How to optimise your blog posts for the search engines so you can attract pet parents on autopilot, even when you're tucked up in bed.
  • 5
    How to create lead magnets to supercharge your email subscriber growth, week in, week out. 
  • 6
    How to sell to your subscribers without lifting a finger.
  • 7
    Blogging best practices with systems that make writing and promoting your posts a breeze.
  • 8
    The tricks of the trade with must-have tech that makes blogging easy peasy.
  • 9
    A blogging strategy that will help guide you to success moving forwards.

AND so much more...

I know that little lot up there may seem daunting. You may even worry you don’t have the time to commit to yet another course.

And that’s exactly why the course is broken down into 6 modules with a few videos in each. Most of the videos are between 5-10 minutes, which means you can dive in and out when you have time.

You could easily get through one or two with your morning cuppa, or after you’ve put the kids down for the night.

The methods I teach in the Online Marketing Academy are the methods I’ve used to grow my own audience and my clients’ audiences from a trickle, to thousands upon thousands.

Once you’ve completed the course, you’ll have everything you need to grow a sustainable pet business. You’ll have the knowledge to bring the right people into your world and convert them into paying customers. This is content marketing on steroids!

And I’m not going to lie to you. After you’ve completed the course, you’ll need to put the effort in for this to work for you. That content won’t write itself!

You’ll need to create your blog content and commit to growing your audience through the strategies I teach. So it’s not for everyone.

But if you’re ready to take action and realise a proven way to market your pet business, I’ve got you.

Who is this for?

The Online Marketing Academy is for you if you’re a dog trainer, dog behaviourist, dog groomer, pet sitter, dog walker, or an online/offline pet store, and you want to attract more paying customers.

You have big ambitions and dreams for your pet business but marketing isn’t your strong point. You know your potential customers are online, but you don’t know how to connect with them.

You don’t know what to say or how to grow an audience. You’re unhappy with the level of engagement you’re getting and the lack of customers every week.

You feel stuck. You’re sick of doing the same things and getting nothing in return. You long for a strategy that will help you reach your goals for the business. You want a way to build your audience without spending all hours on marketing.

You want marketing to be easy and fun. Not another chore that brings you down and takes you away from serving your clients.

Within the course you’ll be held by the hand through a marketing system that works.

You’ll have all the tools you need to create content that hits the mark with your audience. That helps you build relationships with the right people so you can focus on the things you love doing in your business.

You’ll have a fool proof system that connects the dots across your blog, SEO, social media and email marketing. These are four key components that help you raise your profile online.

Just imagine having a marketing system that runs like clockwork and consistently grows and converts your audience… This is what the Online Marketing Academy can help you achieve.

It can help you achieve those long awaited goals you have for your business. Wouldn’t it be amazing to know exactly what you need to do to market your business? No more confusion or trying to figure everything out for yourself.

Instead, marketing your business is easy. No more working all hours going from one strategy to the next. When you have everything in place, you’ll have that time back to spend with your family, doing the things that bring you joy.

Why choose the Online Marketing Academy?

The thing is, too many small business owners spend so much time trying to figure everything out themselves. I was one of them for years!

But this kind of thinking can really hold a business back. You can stagnate while you waste time not knowing what to focus on.

You’re trying to piece together various marketing strategies you’ve learned online, but nothing sticks. It doesn’t all work together in a seamless marketing engine that helps you attract, nurture and convert your ideal customers.

This is when overwhelm sets in and you stop taking action. There’s so much to think about, you’re stuck in paralysis and have no idea where to start.

So the business stays at that same level it’s always been. Not quite the success you envisioned, but with big dreams for the future.

I hear you! This was me for the longest time.

But over the years and through blood, sweat and tears, I’ve learned what works. I’ve provided content and social media strategy services for my clients for the last 7 years.

I specialise in working with clients in the pet industry, and have a deep understanding of who their customers are and how to reach them. This is not just about how to write a pretty blog post. The Online Marketing Academy includes everything that comes after that – how to bring people to your website, and crucially, how to convert them into sales.

My background is in marketing and I’ve grown a thriving dog blog of my own.

The strategies I teach in this marketing course draw on all my marketing knowledge from the last 7 years. These are the methods I’ve used to attracts thousands of visitors to my client’s websites and my own.

Jarred Hodgson

Happy Days Dog and Puppy Training

The Online Marketing Academy has done wonders for me and my business. I own a dog training business in Cardiff and it's doing fantastically. I have learned to put more effort into blogging and getting clients organically rather than paying for advertising. This in turn has allowed my budget to go towards other things like vehicle branding.

In the first month after I completed the course and put it into action my website actually crashed due to the high volumes of traffic I got coming in. This was a result of my blogging, and online marketing which I learned from Karly.

So if that isn't a glowing testimony to the effectiveness of the Online Marketing Academy I don't know what is!

Course details

The course includes 6 modules with a few training videos in each. The modules also come with handy worksheets which you can fill in to implement what you’ve learned.

Here’s what you get:

  • Module 1 – The essential elements that make up a winning blog post. From learning how to write compelling content and strong headlines, to leveraging call to actions and design and layout best practices.   
  • Module 2 – The top ways to bring readers to your blog content. From search engine optimisation and social media, to email marketing and guest posting. 
  • Module 3 – How to use email marketing to grow your audience and sell more of your stuff on automatic. From creating winning lead magnets and how to capture sign ups, to email systems and nurture sequences. 
  • Module 4 – The best practices to make blogging easier and less of a time-suck. From my batching and repurpose systems, to planning your content in your calendar and monthly planner. 
  • Module 5 – The blogging tools top marketers use to make online marketing even easier while delivering better results. From how to schedule your social media posts and designing graphics, to using Google Analytics and top plugins.
  • Module 6 – How to bring together everything you've learned to create your winning blogging strategy.

Our No Worries and No Risk Guarantee

You have nothing to lose with your investment.

I'm offering you a 100% 60 Day Money Back Guarantee.

If after the first 60 days you can prove you've been through all the training, put the steps into action and still aren't getting results. And you don't feel as though my Online Marketing Academy has provided a least £277 in value to you... I will refund you 100% and every single penny back to you!

Online Marketing Academy 



Early bird 

  • 30 training videos 
  • Worksheets and templates
  • Lifetime access


Bonus 1 

Get FREE 3 months access to the Pet Biz Thrive Online Club. Get ongoing support, guidance and accountability

Bonus 2

Master Your Message - Bonus website copywriting workshop that will teach you how to nail your message and sell with words   

Extra Bonus!

Master Your Message - Website Copywriting Workshop 

Learn how to make your website content sparkle - as magical and jaw-dropping as a ballerina-dancing-unicorn. You'll come away knowing the right words to use on your home page, about page and services pages through powerful, persuasive copywriting secrets.

Bonus 2

So you can carry on down the path of marketing chaos, or you can follow a strategy that’s been designed, implemented and fool-proofed by an experienced pet industry blogger and content strategist.

How would it feel to have that clarity in your life?

To know that you’re marketing your business in a way that has a serious impact on your success.

To know that the content you create touches the hearts and minds of your potential customers.

To know that you’re reaching the right people who are more likely to buy from you.

That’s what I want for you, and that’s what I know the Online Marketing Academy can do for your pet business.

Online Marketing Academy 
 Early Bird & Extra Bonus - £277

So, is it time to say goodbye to overwhelm and marketing tactics that don't serve you?


  • Can I call you to chat about this? 
    Of course! Hit the chat button to the right of the page or email me at and I'll talk you through anything you need to know.
  • I’m worried I don’t have time – how long will it take to complete? 
    You could quite comfortably complete the course in a day or so if that’s what you want to do. The course is designed in such a way that you can dip into the training whenever you have time. Each video is short and sweet at around 5-10 minutes long.
  • Do you have a refund policy? 
    If you decide the course isn’t for you, and you can prove that you've been through all the training and put the steps into action but still aren't getting results, I offer a 60 day guarantee where you can get a full refund on your purchase.
  • I’m in! How do I sign up? 
    Simply click the 'buy now' button, then follow the instructions to purchase and you're all set. I look forward to welcoming you inside!