Hello gorgeous pet professional! I'm Karly.

I help busy, ambitious pet business owners create more freedom, impact and income in their lives.

First and foremost, I’m animal loopy and dog mum to a sassy miniature schnauzer called Loki.

But I’m also a craft loving, gardening passionate, super introvert whose built a successful business from the ground up.

And I want you to know it’s more than possible to create the life of your dreams on your terms, without frying your mind and body.

I know this because that’s my reality!

Hustling in business is not my jam.

Since forever I’ve struggled with erratic dips in my energy and mood. I’ve never been the work horse that pounds away at the computer for 50+ hours a week.

Heck, 30 is more than I can handle!

I know my limitations. Having ample down time is important for my mental and physical health.

Maybe you’re like me, and need to prioritise the things that energise your soul.

For me, that’s going on mad adventures with Loki and my partner, or winding down with one of my many craft projects or a good book.

Yep, I’m a bit of a homebody. Those wild nights out don’t call to me as much as good ole Karly time does.

Which is why I’ve built my business in a way that allows more space and calmness in my life.

If you want to get all technical about it, my expertise is in business strategy, online marketing and productivity.

I’ve been living and breathing online business for 11 years.

Everything I teach is about helping you establish yourself as the go-to pet expert in your field, make more money and show you more efficient, time saving ways you can do that. 

I uncomplicate strategy, smart processes, tools, and give you the belief and confidence in yourself that you absolutely can do anything you put your mind to.

I’ve worked with big name brands like the National Accident Helpline, the Co-operative, and Huawei, but my heart belongs to the pet industry.

And since niching in the pet space, I’ve had the pleasure of working with pet industry rock stars like DogBuddy, Tails.com and Groomers Online, as well as a whole host of  dog trainers, behaviourists, groomers, pet sitters, vet rehabbers and dog walkers from all over the world.

If you have a fire in your heart to achieve and be more, take my hand. Together we’ll unlock what’s really possible for you.


  • Part rock chick, part hippie  
  • Lover of gardening, reading and crafting
  • Lead singer in rock bands from age 13 to 26
  • Once performed at the closing ceremony of the Rugby World Cup 
  • Animal Star Awards Finalist for Best Pet Blogger in 2020
  • Donates to dog rescue centers close to my heart
  • Enjoys simple comforts in life
  • Super organised and dislikes clutter and mess
  • Happiest when out in nature on a warm sunny day


Ready to uplevel your productivity, profits and impact? Join our supportive 12 month program.  

Get two years' worth of pet industry social media posts to engage and convert your pet loving audience.

Boss your social media marketing so you can stay consistent, build your audience and attract new clients like clockwork.

Join thousands of other beautiful pet business owners

and get my weekly business and marketing  tips by email. 

Copyright 2024, Karly Edwards - Disclaimer