Hello there! Welcome to my corner of the interwebs.

If you’re a pet business owner that wants to grow your business online, you’re in the right place.

Perhaps you’re a small pet professional – a dog trainer, a dog walker or a pet sitter and you’re confused and overwhelmed by all the different marketing tactics. You have no idea where to start, and you need someone to hold you by the hand and show you the way. Someone that’s not just a marketing specialist, but understands the pet industry through and through.


Perhaps you’re a pet brand that needs a fresh approach to your marketing. You don’t have the marketing knowledge, time or capacity to build your strategy, so you need an expert to give you a framework and roadmap to help you take your business to the next level.

Whatever level of support you need, I’m here to help.


Who am I?

I’m Karly and I provide marketing support for ambitious pet businesses.

I’m a professed word nerd and animal nut. With a corporate marketing background, a Journalism degree and over 7 years as a marketing strategist, my experience combines audience building, subtle persuasion, content wizardy and an ability to get customers to put their money on the table.

When I work with pet business owners I get into the nuts and bolts of their business. I’ll ask questions and listen to your needs. I want to know about you and your business, your customers and your competitors. I’ll help you create strategies that tell your story, using your language, communicating your passion.

I’ve worked with big name brands like the National Accident Helpline, the Co-operative, and Huawei, but my heart belongs to the pet industry.

And since pinning down my niche in the pet space, I’ve had the pleasure of working with pet industry rock stars like DogBuddy, Tails.com and Groomers Online, as well as a whole host of online pet stores, dog trainers and dog walkers from all over the world.

Helping pet businesses fly is what lights my fire. And when we’re both beaming, well, that’s when truly amazing things happen.

When I’m not creating marketing strategies for clients, building courses, running my membership programme or growing my own pet blog, I’m spending time outdoors with my other half and mischievous miniature schnauzer, Loki.

Have a nosey around this little website of mine and get in touch if I’m the marketing coach for you.