THE ULTIMATE GROWTH CONTAINER FOR INTROVERTED PET BUSINESS OWNERS
Unlock the training, advice and support you need to make more money and reduce your workload by at least 50% using our unique EASE system, so you can create the freedom and lifestyle you deserve.
Are you a?
Is it finally time you stepped into your power and unleashed your next level business?
Without the daily stress, or teetering on burn out.
I see you going from blog post, to podcast, to Facebook groups looking for answers. I see you jumping on all the freebies. You're buying more online courses than you care to admit, bouncing from one tactic to the next.
But you’re still stuck.
Day by day you're clocking up the hours trying to figure it all out alone, but it’s just not working out the way you'd hoped.
Your mind and body are fried. And the introvert within you is screaming for more quiet and relaxation time.
You see your peers nailing it, but you can’t understand where you’re going wrong.
The way you run your business is running YOU into the ground, and you're desperate for a better way.
You know deep down you could do better; things could be easier. If only you knew what to do.
There are too many things you COULD do. Too many 'must-have' strategies. Too many tools you can’t wrap your head around. Oh the technology!
You've started doubting your confidence and ability to make a success of your business.
I hear you, I've been there.
But you really CAN build your dream business and wave goodbye to the daily dramas.
All you need is the right support, knowledge and guidance to show you the way.
“
I’ve had the most productive week I’ve had in many, many, many (!) months and it’s all down to this young lady Karly Edwards. The help and support I’ve had from Karly and the members in the Pet Biz Thrive Online group has been phenomenal.
I’ve had all my burning questions about marketing and social media answered. I’m learning about systems that I didn’t know existed that are going to make my life so much easier. I’ve been clear on my “what” and “why” for some time now but not “how” to bring it to life.
This week I’ve updated my about section on FB, sharpened up my logo and created a freebie / lead magnet and learned a tonne of stuff too (including how to host my freebie even though I haven’t got a website yet).
I’m so excited about the future now that I can finally see a way forward. I’m also far more organised and focussed thanks to the processes and tools Karly recommends. Thank you from the bottom of my heart Karly. I’ve got my mojo back!
Claire Ashcroft, Calm Dog Coaching
Introducing the Pet Biz Thrive Online Club
Ahhhh, the Pet Biz Thrive Online Club.
A world where introverted pet business owners no longer feel lost, alone and confused.
This is a special place...
An incubator for pet business growth, where we demystify online business and marketing to bring your big beautiful dreams into reality!
Where you can finally say you run a business you love, that works on your terms.
Your step by step Success Path empowers you to get crystal clear on your preferred way of working with customers, how you show up online, grow an audience that loves you, and effortlessly convert them into paying customers.
You get a plethora of productivity hacks at your fingertips, so you work SMARTER, not harder.
Your bite-sized training videos, tutorials, worksheets, templates, checklists and swipe files walk you through each key strategy, process and platform.
Meaning you don't just learn WHAT to do, but exactly HOW to carry it through.
You get support directly from me and our community. Have a question? Just ask, and you'll get a detailed response in a snap. We help you overcome every hurdle as they crop up.
Everything you need to grow as an introverted pet business owner is right here.
All that uncertainty and frustration, you can safely call it a thing of the past.
“
Karly has helped me so much with my dog training business, from refining my services to launching and selling my online course. Karly has expert knowledge and understanding of the pet industry, which puts her in the best position to help anyone struggling with growing their business or making life easier. She knows about and how to use every piece of tech out there. Her tutorials are easy to follow and the Facebook group is a supportive community to get questions answered. Karly truly cares about your business, but most importantly, about you as a person. I've grown in confidence immensely since joining the Pet Biz Thrive Online Club and I recommend working with Karly to others in the industry. You'll wonder why you didn't join sooner! Thank you for everything Karly xx
Lindsay Hampshire, Landing On Your Paws
“
Karly is very friendly, approachable and knowledgeable. She puts her heart into helping pet businesses, goes out of her way to support you and has lots of good resources in the Club. Since I've been using her marketing strategies and tech support, promoting my business has not been as overwhelming as before! I can only recommend you to join the Club to have all the support you need!
Martina Miradoli, That'll Do Academy
How the Pet Biz Thrive Online Club can help you:
Build a business that ignites your soul. Work on your terms and claim the freedom, success and lifestyle you want.
Expand your community and impact. Become the pet expert everyone talks about, tags on social media and recommends to others.
Release the mental clutter and spiraling thoughts. Get pet industry relevant advice every day, and keep moving forwards to your next big win.
Welcome in more customers with ease and watch your bank balance grow. Get the strategy, support structure and confidence to grow your income.
Cut your workload by at least 50%. Learn the easiest and most efficient ways to run and grow your business. Bring that fire and energy back into your body.
Feel held and supported. Unite with an incredible community of pet business owners. Many beautiful friendships have been formed inside the Club.
Meet your coach
Hi there! I'm Karly Edwards.
I'm animal loopy and dog mum to a sassy miniature schnauzer called Loki. I'm a super introvert, lover of crafting, gardening, the natural world, dogs (and all animals!), comfort food and soaking in the sun.
This is what energises my soul.
After a decade of business and online marketing experience... after running highly profitable marketing campaigns for large corporates and small businesses... after building two successful businesses from the ground up... and after getting big results for my own clients... you could say I know a thing or two about how to grow a business online.
The Club and the strategies I teach are born out of the struggles and frustrations I had when growing my own business.
Four years ago I was overworked and on the other side of burn out. I worked 50 hours a week, with barely enough time to collapse on the sofa in an evening.
My mental health suffered, my physical symptoms from IBS, dermatitis and chronic back pain were through the roof. And worst of all, my relationship with my partner suffered too.
As someone who's massively introverted with a few health conditions, the hustle culture DOES NOT work for me.
Something snapped, and that's when I set about transforming the way I run my business.
It's why my business now operates to allow more space and calmness in my life. Today I'm the proud owner of a successful business that brings me total joy, and I work no more than 20 hours a week. Often less.
I’m beyond passionate about helping other pet professionals grow a business that works on their terms. To empower them to make more money and significantly reduce their workload, all while having a heap of fun along the way.
It’s more than possible to create a business you're head over heels in love with, without frying your mind and body.
I know this because that's my reality.
And now, I'm bringing all of that knowledge and experience to pet pros just like you, so you can achieve the success and freedom you know you deserve.
So my beautiful pet professional...
If you want to finally get the support you need to take control of your time, be seen as the go-to pet expert and make more money, we're ready to warmly welcome you into our community.
Our EASE System
ENTERPRISE
Get clarity on your online presence as a whole. This is about how you represent your brand and how people perceive you. You'll pinpoint your ideal client, your uniqueness, your messaging, and how you package that to showcase how amazing you truly are.
ASSETS
Pin down your business model. This is the services or products you'll offer that will be the pain killer solution to your ideal customer's problems. This is what gives you a unique advantage while keeping you in alignment with the way you want to work.
STRATEGY
Identify the goals that matter to you, and how you'll bring them into reality. You'll clarify an online marketing strategy that works for you and puts you in front of the pet parents that you want to work with.
ENGINE
Systems are the beating heart of your business. Systemising and automation are how you empower your business to operate without you. So you can take back control of your time and inject more freedom into your life.
Here's what dog trainer Gemma Rice has to say about being in the Club
Your step-by-step success path
The success path is the core of the Club program.
It's where you'll find your modules and lessons through video trainings, tutorials, worksheets, templates, checklists and more, putting you on the path to uplevelling your business.
Whether your goals are to hit 5K months and beyond, or you want to streamline your business so you spend far less time stuck at your computer screen. We've got you!
Your First 30 Days
Gives you everything you need to get started on your journey inside the Club.
You might be feeling uncertain, frustrated and alone in the world with the way things are in your business right now. But you know you’re in the right place.
During your first month, you’ll get a bunch of resources to kick start your progress - like the 'Get Customers Now' quick win challenge so you can bring in more money immediately to offset the cost of the program. You'll learn how to better manage your time with a default diary. We’ll ease you in with a marketing jargon buster so you’ll never be left thinking: ‘what are they talking about!?’ You’ll create the vision for your business and personal life, and audit your business and marketing as it stands.
Module 2:
Business Basics
Going back to basics and starting with the fundamentals.
You’re in flow now. You’re starting to feel in control, and your business is sprouting sturdy legs that they’ve never had before.
During your second month we’ll be setting those essential foundations that everything in your business is built from. You’ll be identifying your ideal customer, pinning down your messaging and unique identifiers, and solidifying your business model.
Module 3:
Your Website
Fine tune your website and set your business up for success.
You’re starting to realise you really can do this. You have so much clarity on who's perfect for your business, how you serve them, what makes you unique, and how you’ll communicate that to your audience.
In your third month you’ll be perfecting your website so it showcases who you are and what you offer. This is what takes pet parents from browsers to buyers. You’ll learn the key pages your website needs, and how to structure the content on them. You'll learn how to search engine optimise your website so your customers can find you on Google. You'll learn all about creating winning sales pages, understanding Google Analytics, using a booking system and more.
Module 4:
Your Marketing Hive
Create stand out social profiles and set a standard for your content marketing strategy.
You’re gaining confidence every day. You feel clear on your next steps. You feel supported on your journey. You’re already starting to get more enquiries and sales.
In your fourth month you’ll learn how to lay breadcrumbs across your social platforms to lead the right people back to your website effortlessly. We’ll be mapping out your content plan and the repeatable actions you’ll take each day, week and month. This isn’t about doing ALL THE THINGS. We’ll break your marketing down to the Power of One across 5 key areas so you don’t get overwhelmed.
Module 5:
Content Marketing Made Easy
Your painless system to manage your social media content.
You’re starting to realise just how easy and stress-free growing and engaging your audience can be. You’ve reached a sense of calmness. You’ve released the frustration around creating content and showing up online.
In your fifth month you’ll learn an easy breezy way to plan, organise, create and schedule your content for social media. You’ll know how to create content with intention, allowing you to reach and engage the right people, without getting stuck in a time-sucking black hole.
Module 6:
Facebook Marketing
Learn the ins and outs of leveraging Facebook like a boss.
You’re in full swing and gaining more confidence than ever before. You can see the difference in your productivity, and your results are improving across the board. More followers, more engagement and more customers with ease!
In your sixth month you’ll learn Facebook best practices for expanding your reach, your audience growth and conversions. You’ll get proven Facebook specific strategies to supercharge your growth on the platform. And Facebook specific post suggestions too!
Module 7:
Instagram Marketing
Instagram confused to clarity in 30 days.
Your confidence in leveraging the popular social platforms is growing. You’re excited to have a plan and a repeatable strategy you know is impacting your business growth. The pieces of the puzzle are starting to fit together, and you’re feeling more in control than ever.
In your seventh month you’ll learn how to make the most of Instagram’s features to grow your following and your engagement. You'll learn all about creating a theme for your grid, stories, reels, hashtags, IGTV, and you'll get post and story ideas so you're never left wondering what to post again.
Module 8:
Email Marketing
Grow, nurture and convert your subscribers into sales.
Your social media strategy is in the bag. You’re thrilled with the progress you’ve made, as well as the processes and systems you’ve put in place to give you back more time to spend doing what you love.
During your eighth month you’ll learn how to grow an email list of loyal fans and buyers. You’ll learn step by step what you need to entice pet parents onto your list, how to nurture a real relationship with them, and how to turn them into customers. You'll get technology tutorials and email content templates so you can’t take a wrong turn.
Module 9:
Your blog
Grow your winning blog and solidify your authority.
You feel unstoppable and ready to ramp up your content marketing efforts. You know that now you’ve tackled email marketing, you can tackle anything.
In month nine, you’ll learn how to create a blog content plan that supports your brand awareness and sales goals. You’ll map out your annual content strategy, you’ll learn how to optimise your blog for readers and conversions, and you’ll get templates and worksheets to make life easier.
Module 10:
Guest appearances
Become the expert in your field and skyrocket your audience growth.
You’re nailing it! You have an effective and scaleable content marketing strategy you’re proud of. You can’t believe how far you’ve come. You know you’re ready to take it to the next level and skyrocket your visibility.
In month ten, you’ll learn how to supercharge your audience growth by leveraging other people’s audiences. Like making guest appearances on popular websites, podcasts, groups, conferences and more.
Your Bonus!
Bonus templates:
Monthly social posts
Never worry about what to post on social media again
If posting to your social channels is a daily headache you'd rather be without, these monthly social post templates are going to be the ultimate game-changer for you. These are not just a bunch of senseless pet memes. They're designed to bring out the YOU in your business, deeply connect you to your fans, and get them signed up to your offers. Every month you'll get 20 brand new social media posts to share. Plus access to the entire back catalogue of previous templates!
Simply copy and paste into your social scheduler, or fill in the blanks to make it relevant to your business. Who said social media had to be hard work!
VALUE - £576
Your Pay In Full Bonus!
Bonus course:
Ticket To Freedom
Achieve ultimate freedom with passive and semi-passive income
Want to make money while you're happily snoozing in bed, or just doing the things that bring you joy? In this bonus course you'll learn my I.M.P.A.C.T system, which teaches you how to create and sell passive income offers. Whether that's an online course, ebooks, digital products, or semi passive services like memberships and group programmes.
You'll get the full low down on how to create, package and market your offers so you can wave goodbye to the busyness, and say hello to more money and time freedom!
VALUE - £997
The I.M.P.A.C.T SYSTEM
IDEATION
Carefully identify and map out your brilliant passive income idea. Here we'll uncover exactly which format you'll choose, what you'll name it, and all the features you'll include in it to make your offer irresistible.
MAKE
We'll dig deep into HOW to create your passive income offer. You'll learn the tech and platforms you'll need to bring your idea to life. Whether you choose an online course, membership or digital resource.
POSITIONING
The messaging you create around your offer is essential. This is what will do the heavy lifting to sell your offer for you. Here you'll learn the blueprint to creating an irresistible sales page.
AUDIENCE
Without an audience, you won't make sales. Here we'll be doubling down on growing your subscriber list of ready-to-buy pet parents. So when the time comes to launch your offer, you have people ready to jump in.
CAMPAIGN
Here you'll learn about the power of launches and the different types you can implement. You'll plan out your very own high converting launch to bring a tidal wave of new people into your offer.
TRICKLE
The final stage, you'll learn about evergreen marketing to bring a trickle of sales for your offer every day. You'll learn all about automating your marketing so you can make more money effortlessly.
*You might have guessed it, I do love schnauzers!*
Here's what dog trainer Lindsay Hampshire has to say about being in the Club
What makes the Pet Biz Thrive Online Club different?
INDUSTRY SPECIFIC EXPERTISE
You'll never need to shoehorn concepts to fit your business. All the trainings we offer are designed for you. You'll learn from a fellow introvert that doesn't just live and breathe online business, but has a successful pet business of their own in the form of a dog blog, and who specialises in YOUR industry.
ADVICE ON TAP
Get high touch, daily support. Where you get the right advice unique to your pet business when you need it. Karly is right there in the trenches with you every day, to answer questions as you work on your business. AND you get direct access to Karly through bi-weekly group coaching calls too.
COMMUNITY LED
This is not a program with one authoritative leader. We encourage members to shape the Club in how it works and what they want to see. This is your community. Which means you get to vote on any new trainings you'd like to see, things you’d like to axe, and what you want more of.
COMFORTING COACHING
- Karly will never be a straight faced, intimidating business coach. You get a warm, friendly, casual presence on our coaching calls. It’s more like sitting down for a coffee and a chat with a knowledgeable friend. Our calls are powerful, fun and friendly.
CHILLED VIBES
You’ll be surrounded by other people that love animals just as much as you do. No worrying about the dog barking on coaching calls, or the cat walking across the laptop. We get it, and actually we love to see your pets too. Dogs, cats, chickens and ducks are more than welcome here!
NO HUSTLE
While other programs are often a short 3-6 month window, the Club gives you a whole 12 months of support. We know life can be chaotic sometimes and things can feel overwhelming. We don't want that for you, which is why we give you a much longer period to go at a pace that suits you.
SWEET SIMPLICITY
Members tell us how much they love how we explain complicated topics in a way they can easily understand. And they love the tech tutorials even more! We know how overwhelming business and marketing can be, which is why everything is broken down and simplified so you can't go wrong.
SAFE SPACE
Members appreciate how safe they feel to talk about all aspects of their business inside the private community. Where other groups can leave you feeling intimidated and in fear of being judged, the club is a super friendly judgement-free zone. We've never had any problems. And we're proud to say that!
COMMITTED TO YOUR SUCCESS
Every single pet professional in our community matters to us. We take the time to get to know you. We become invested in the success of your business just as much as you are. Every win you celebrate, we celebrate with you. When you join the club, we really are in this together.
Member wins
Not sure if the Club is right for you?
The Pet Biz Thrive Online Club isn't for everyone, and I'd hate to waste your time if this isn't the right fit for you. So let's clear that up here and now...
WHO THE CLUB IS FOR
WHO THE CLUB IS NOT FOR
Important note: We only support ethical pet businesses. This is for those that advocate force-free, non-aversive practices towards animals. We won't play a part in growing businesses that promote the wrong message in the pet industry.
Here's what dog trainer Joe Colling Nutkins has to say about being in the Club
A snapshot of what you get inside the Club:
To put all of this insane value into perspective, a one-to-one power hour with Karly is £297. By joining the Club you get 12 months of support, lifetime access to her best trainings, plus incredible bonuses worth over £1,573!
“
I love working with Karly and looking forward to working with other Pet Lovers and business owners via Pet Biz Thrive Online. So much to learn from Karly and her marketing programs and from others in the pet industry! I really like being able to remind, refresh and re-educate myself on educational tools Karly has either shared or set up for us . A great personal and business investment indeed! Thank you!!!
Lisa Sellers-Roberts, Mimi's Country Porch
“
I have learned volumes from Karly. She’s well versed across the board and ever so kind! 5 stars all the way. I personally would follow you off a cliff! You are a warm, informed, and generous teacher. It's off the charts what you do for us all.
Julie Kay Locke, New Vistas Canine
GET INSTANT ACCESS TO THE CLUB
If you're ready to unlock your next level business by joining the Club, simply choose your payment option below.
By signing up today, you'll secure your exclusive bonuses worth £1,573!
PAY IN FULL
Inside the club you get all the support and guidance you need to create the income, impact and freedom you deserve. Without the daily stress or burning yourself out.
£1,497
PAYMENT PLAN
All the benefits of the pay in full plan. Pay monthly across 12 months. Total amount repayable is £1,764.
£147
x 12 payments
“
In the past week I have felt more energised than I have for a long time. I am looking forward to getting my head around all the new material tomorrow. AND I have income directly from things I actioned last week (which I would have probably done in the end, maybe, but your prompts pushed me to get my arse moving) That amounts to over £600 in the bank already. So thank you xxx
Carolyn Boyd, West Cornwall Dog Training
“
Really pleased I signed up! Karly is very down to earth and understanding but has a wealth of knowledge. Loads of advice and help on hand in a very friendly way. Thanks Karly. I feel I am in safe hands regarding the marketing of my pet business.
Ali Farbrother, Ali's K9 Adventures
Have a question? Your answer may be below. But if not, hit the chat button or email me on hello@karlyedwards.com
Ready for more ease, balance and freedom?
The Pet Biz Thrive Online Club is the perfect choice for you if you’re a pet business owner and you’re wearing more hats than a magician in Vegas.
You’re the admin person, the accountant, the social media marketer, the website editor, the blogger, the list goes on.
You're tired of constantly chasing your tail, and you're desperate for a better way.
You know you need to keep building your business online, but you're run down and overwhelmed by it all.
There feels like there aren’t enough hours in the day to do ALL THE THINGS.
You want business to be uncomplicated. You just want someone to guide you, so you hit those milestones and get better results with more ease and less hustle.
So you’re not stuck to your desk after hours working on tactics that don't serve you. And where your marketing doesn’t eat into YOU time or spending time with the family.
If that sounds like you, you're the perfect fit for our club my friend.
“
Having joined Karly's Pet Biz Thrive Online I am delighted in the changes I am seeing. I love the fact that Karly has a clear knowledge of the pet industry, this is so helpful, it means I don't have to waste valuable time trying to adapt the knowledge she shares to make it relevant as Karly already has this taken care of!
Working on this programme is helping me to put together so many processes which allow me to become so much more organised and more productive. Karly is also great at explaining everything clearly and step-by-step, really allowing me to believe that I can do the techy 'stuff' which I have been so fearful of before.
Like with everything we do - the more we participate the more we will learn. Karly is a pleasure to work with and it is clear to see that she loves seeing the successes of the individuals in the group. If you are ready to step it up then this could be the programme for you.
Mary Farrelly, The Dog Knows
If there's anything you're unsure about, or anything that's unclear, do reach out to me at hello@karlyedwards.com and I'll help you out.
GET INSTANT ACCESS TO THE CLUB
If you're ready to unlock your next level business by joining the Club, simply choose your payment option below.
By signing up today, you'll secure your exclusive bonuses worth £1,573!
PAY IN FULL
Inside the club you get all the support and guidance you need to create the income, impact and freedom you deserve. Without the daily stress or burning yourself out.
£1,497
PAYMENT PLAN
All the benefits of the pay in full plan. Pay monthly across 12 months. Total amount repayable is £1,764.
£147
x 12 payments
“
I have absolutely loved being in the group so far, it may be coincidence but since joining I have had an incredible month! Both my SA and UK business have been doing extremely well and I feel that particularly having the accountability has made me work harder and stick to my weekly goals.
So I guess I just want to heap a whole bunch of praise on you! I haven't found a fault in anything you have done and once again, I am so pleased to be a part of your group! You are doing something noble here and I hope that as much as you support me, I can hopefully support you as much as I can. :)
Jarred Hodgson, Happy Days Dog Training
Copyright 2022, Karly Edwards - Disclaimer | Terms