Being everywhere on the web can be exhausting. The big marketing guns say in order to succeed, you need to be active on Facebook, Instagram, LinkedIn, Pinterest, Twitter… The list goes on.
Just thinking about all the content you need to create is enough to send anyone bat shit crazy.
But my friend, there’s a much better way. Not everyone will follow you on all your social channels. So it’s ok to adapt and reuse the same content across your different platforms. With a little careful planning and a repurpose system, you can squeeze extraordinary value out of each blog post you create.
So here’s how to repurpose like a pro and make those blog posts work super hard for you.
Turn your blog post into an emailer
Use your blog content to keep in touch with your subscribers. You can either copy and paste the entire blog post into an email and send, or include the first couple of paragraphs with a link to the rest of the post.
To automate this entire process, you can also set up an RSS feed. This will automatically send out an email with a link to your latest post at a set time every week. Email marketing systems like Mailchimp and Mailerlite have the capabilities to do this.
Here’s more info on RSS campaigns and how to set one up.
Take snippets to share on social media
If you’re not sure what to post on social media, you can just dissect that blog post, people! Go through your latest post and pull out anything that can be used as a mini social post. This could be an interesting point you made, a statistic, a whole paragraph…
Copy and paste into Twitter or Facebook, tweak as necessary and add an image. Done, done and done!
Repurpose for Facebook and Instagram
You can also turn your blog post into an entirely different format. Just use the content you have as a springboard to drive your ideas. So for example, you could turn your entire blog post into a Facebook live or an Instagram Story.
You could also take a powerful idea and create a quote graphic for your Instagram grid. Find an image you want to use, then overlay with a sentence/caption taken from your blog post.
Create a pin graphic
Leverage the power of Pinterest. Create a pin image and link it back to your blog post. Head over to Canva to design your pin – they have lots of great templates you can use. Choose a high-quality image and add your blog post title to the design.
I and many other pet bloggers have had incredible success when using Pinterest to promote blog posts. It’s the place to be for pet professionals and you can’t go far wrong with this pinning strategy.
Share to LinkedIn Pulse
A few years ago, LinkedIn enabled users to add longform content to their platform. Which means you can repurpose entire blog posts and get more eyeballs on your content.
Simply head over to LinkedIn, click the ‘Home’ tab, then ‘Write an article on LinkedIn.’ This will take you to a separate area where you can copy and paste the post from your website, add an image, and all that great stuff. Just be sure to include a link back to the original post towards the end.
Create an infographic
Infographics are a different and fun way of presenting the information in your blog posts. They’re highly visual pieces and are often used to present interesting stats and figures. It doesn’t have to be data driven, but think about how you can repurpose your post in this way.
If you’re not great at designing and this idea appeals, think about hiring a graphic designer to help you.
Add your posts to Medium
Medium is a publishing platform where people go to read stories and consume great content. It’s a great way to repurpose your blog posts and drive more traffic to your site.
Like LinkedIn Pulse, you can simply copy and paste the entire blog post from your website.
Answer questions on Quora
Millions of people are asking questions around various topics on Quora right now. It’s a hive of activity filled with people looking for answers to their problems. Simply do a search to find these conversations, and use a relevant blog post to answer them.
Answer their question with an adapted snippet from your blog post, then tell them they can read more about the topic on your blog. Then drop the link within your answer.
Create an ebook from old posts
If you have lots of posts that relate to one topic, you could create a lead magnet to collect email addresses.
So for example, if you’re a dog trainer, you could compile a few posts where you’re teaching obedience training, and create an ebook covering ‘5 essential commands to teach your new puppy.’
This is a great way to create a lead magnet quickly.
Create a webinar, podcast or video series
You could also turn a blog post into various other formats. Host a webinar covering the topic with a few actionable tips your audience can take away.
If you host a podcast, use your blog post as the topic for your next episode.
Or if you’ve written an epic blog post, you could turn it into a mini video series where you’re sharing a tip a day for 5 days or so.
Refresh old posts
You can also repurpose old posts and give them a new lease of life. If you know an old post could do with some improvements, perhaps you could optimise it for the search engines, expand on the topic or rewrite weak parts, do it!
Then when you’ve updated it, reshare and repurpose using the many methods above.
Save time with a scheduler
Use a social media scheduler like Buffer, Hootsuite, Recurpost or Smarterqueue to save time and schedule your posts on autopilot.
With a tool like Smarterqueue, you can set your posts to evergreen and have your posts recycled automatically. Each time your blog post is shared, it will be added to the bottom of the queue and put on a loop indefinitely. I know, it’s magic!
I hope you found these tips useful. These steps can go a long way towards helping you get the most out of every piece of content you create. You get bonus points if you’ve pinpointed and written down your own repurpose system.
Let me know if you have any questions in the comments below, or head over to my Facebook page to share your system with me on social media…