I want to be raw and vulnerable with you for a second.

One of my core values in business is about being totally open and transparent. I want my people to see me for who I really am. I show up as my whole self, and I take responsibility when things go wrong.

I recently made a huge blunder in my business. I hosted a live workshop that didn’t go according to plan. In fact, everything that could have gone wrong, did go wrong.

I wish I could say it was a complete success. I wish I could say everyone loved it. But I can’t. There were countless technical glitches, and for a couple of the attendees, the workshop wasn’t what they expected.

And to be honest, the various tech troubles threw me off my game. The workshop didn’t go into the detail I’d planned. I fumbled, and missed important steps that would have brought more clarity to the training. But I have to accept I’m human – I too make mistakes and these things do happen.

That’s no excuse for what happened, but I know I’m not alone in the many mistakes and challenges we all encounter as business owners.

But when someone chooses to buy from me and puts their trust in me, I don’t take that lightly. I want to delight people. My aim is for my customers to come away with clarity, and feel energised to put that training into action. Every customer, subscriber and follower matters to me.

The workshop was a beta round before an official course launch. The aim was to gather feedback so I can improve and tweak the content, so it’s the best it can be before it’s available to buy. And that feedback has been invaluable.

To put things right with the attendees that signed up, I’ve offered them the very first spots on the mini course when it goes live. At no extra cost. I couldn’t live with myself if they only had access to the dodgy workshop replay. My integrity wouldn’t allow it. And I hope this goes some way towards making things better.

But when something like this happens, only we can choose what to do about it. Yes, a big part of me wants to crawl under a rock and hide away from the world. Be the host of my very own pity party for one. And sure, that unwelcome mind monkey that screams ‘you’re not good enough!’ has reared its ugly head again. But I choose not to let the doubt take over.

For many of us we can let that fear, that one failure consume us. We start thinking we’re not cut out for entrepreneur life and maybe it’s time to jack it all in. I’m the first to admit I’ve struggled over the years with hang ups and mindset issues, and after such an almighty cock up, the thought had crossed my mind.

But ‘failures’ like this aren’t the disaster we first believe. They make us stronger. They’re an opportunity. A chance to accept responsibility. To put it right for the customers involved, and learn so you can make it even better next time around.

Yes, we all make mistakes. And yes these challenges can trigger those old fears and stories we have about ourselves. But it’s what you choose to do afterwards that counts. For me, I’m brushing myself off, picking myself back up and putting that mind monkey back in its box, where it belongs.

What to do when you mess it all up


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P.s. If you need help to reach more pet parents and sell more of your products or services, there are a few ways I can help you do that:

The Pet Biz Thrive Online Club is my membership programme and your safe space where you'll learn how to market your pet business online. Doors are now closed, but you can now sign up to the waiting list to be one of the first to hear when doors open again. Sign up here

To get a proven content strategy that will supercharge your traffic and sales and is entirely done for you, check out my Traffic Boost Packs

If you want to learn how to market yourself with more ease and flow, without spending all hours in front of your computer, check out the Online Marketing Academy.

To get my 4 step online marketing strategy that will help you get booked solid with pet clients, sign up for my FREE masterclass.

To join my FREE community of ambitious pet professionals, join the Content Marketing Tips For Pet Businesses Facebook Group.

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