We all have a backstory.

But that backstory doesn’t have to define who you are or where you’re headed.

We can write our own future, from the actions we take today, and the next day.

You have the power to write your own story.

Back when I was a tearaway teen I had no idea I’d be running my own business less than 10 years later.

But I haven’t always had things figured out. I was bullied pretty bad through primary and secondary school. Which is probably one of the reasons why I’ve always found it difficult to trust people.

To be honest I had a chip on my shoulder for years. I was an angry Aggie. Not just at my bullies, but my parents and the world. I moved out at 16, took a gap year, then studied Journalism at University.

I waited tables and pulled pints for a couple of years after, but I was determined not to throw my life or education away.

I finally landed a job as a marketing assistant, then a couple of years later I moved up in the world as a marketing executive. But I was stagnating. I felt seriously underappreciated and worth more than the more than modest salary I made.

It wasn’t until I started writing on the side for a local magazine did I discover my true path.

I quit my job with only two adhoc clients on my radar. What was I thinking!

I used my marketing know-how to find more clients and grew my business from scratch. I had pigheaded determination to make this crazy idea work.

And against all odds, somehow, I made it work.

I’ve been helping my clients turn their businesses around with winning marketing strategies for the last 7 years. And the last two years has been the most fulfilling of them all. I niched in the pet space to follow the one thing on this planet that truly lights me up –  pets and the people that love them!

Because you see, helping pet businesses grow their brands so they can make an impact in the world sparks complete and utter joy for me.

And now, life’s pretty damn good. I have a wonderful, supportive partner, a beautiful home and a loopy schnauzer I totally adore. But I couldn’t have done all this without the sheer determination and knowledge I’ve learnt along the way.

That back story of yours is what makes you, you.

But those stories we tell ourselves should never hold us back.

You can be whoever you want to be. Remember that.

What’s your backstory?

From High School Loner To Business Owner


P.s. If you need help to reach more pet parents and sell more of your products or services, there are a few ways I can help you do that:

For 44 ways to get more clients for your pet business, grab the FREE Pet Biz Sales Booster Bible.

The Pet Biz Thrive Online Club is my super affordable, contract-free membership programme and your safe space where you'll learn all about how to market your pet business online. So you can grow your audience and attract new clients. Doors are currently open to new members. Learn more and sign up here.

If you need more 1-1 coaching support to give you the clarity, focus and plan to achieve those results you crave, check out my coaching packages here.

If you're on a tight budget, want to DIY your marketing and kick-start your progress, I have a few online courses to help with that. All my courses are designed to help you market yourself with more ease and flow, without spending all hours in front of your computer. Head over here to check them out.

To get my 4 step online marketing strategy that will help you get booked solid with pet clients, sign up for my FREE masterclass.

To join my FREE community of ambitious pet professionals, join the Content Marketing Tips For Pet Businesses Facebook Group.

Not sure what you need? Email me at hello@karlyedwards.com and let's chat about how you can market and grow your pet biz.

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