Ok, ok. You might be thinking I’ve lost it! But this is not as far-fetched as it sounds.

Before we had our sassy mini schnauzer, Loki, we had four tiny roborovski hamsters. I guess we were priming ourselves for the dog we’d inevitably get!

But the thing was, I made it my mission to give those four floofs the best life they could possibly lead. My obsessive researcher side popped out, and I couldn’t help but surf the web learning everything I could about these robo hams.

They had mahoosive cages, with climbing frames, chews, toys, sand baths, the lot. It was like a frickin’ hamster day-spa in there!

Spoiling them with everything they needed became like a hobby to me. I loved them all to bits!

With all the knowledge I’d gained researching, I was eager to use my writing skills to share it with the world. So I set up a hamster blog where I wrote weekly articles around hamster care.

Being a rather niche site it took off in the first couple of months receiving around 100 visitors a day.

I eventually monetised the site with ads and learnt a lot about running a blog and how I could improve the design, content and promotion.

A couple of years later, after my four hamsters left us and we brought Loki home, I closed the site down. I had something bigger and better brewing that I was keen to focus all my energy on – the GoneDogMad blog.

Over one year on and my dog blog is thriving! It averages around 6,000 visitors a month, which is far more than anything I’d hoped for in its first year. This is a real passion project of mine and I’m so proud of how far it’s come.

But the point is, it was my hamster blog and now my dog blog that spurred me on to specialise in helping pet businesses. After offering my copywriting and content strategy services to ANY business going for the last 6 years, the step to niche felt unbelievably right. You know when you just feel that alignment to your very core?

Those four tiny balls of fluff gave me the nudge I needed to go after what I really wanted. To work with businesses with the same love for animals I have. Because when you both have the passion bug and you’re all in alignment, that’s when great things happen.

And I’ve never felt more at home in an industry. I’ve found the one thing I could easily spend the rest of my life writing about.

And that’s pretty amazing. Wouldn’t you agree?

How 4 dwarf hamsters transformed my business


P.s. If you need help to reach more pet parents and sell more of your products or services, there are a few ways I can help you do that:

For 44 ways to get more clients for your pet business, grab the FREE Pet Biz Sales Booster Bible.

The Pet Biz Thrive Online Club is my super affordable, contract-free membership programme and your safe space where you'll learn all about how to market your pet business online. So you can grow your audience and attract new clients. Doors are currently open to new members. Learn more and sign up here.

If you need more 1-1 coaching support to give you the clarity, focus and plan to achieve those results you crave, check out my coaching packages here.

If you're on a tight budget, want to DIY your marketing and kick-start your progress, I have a few online courses to help with that. All my courses are designed to help you market yourself with more ease and flow, without spending all hours in front of your computer. Head over here to check them out.

To get my 4 step online marketing strategy that will help you get booked solid with pet clients, sign up for my FREE masterclass.

To join my FREE community of ambitious pet professionals, join the Content Marketing Tips For Pet Businesses Facebook Group.

Not sure what you need? Email me at hello@karlyedwards.com and let's chat about how you can market and grow your pet biz.

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