If you’ve been following my previous posts you’ll know I run a thriving dog blog. But it didn’t get to this point without a little know-how and a lot of hard work.
And today, I’m all about sharing the knowledge, baby! Below are some of the strategies I’ve used to grow GoneDogMad from nothing, to 6,000 sessions and 20 affiliate sales every month.
So here are 5 things you can do to make your blog more successful.
These are juicy, so lean in.
Make SEO a priority
Search engine optimisation (SEO) can drive thousands of visitors to your website every day, on autopilot. When you target key phrases pet parents use to search for answers online, your articles get found and read by more people.
And the more blog articles you write, the more opportunity you have to attract visitors and convert those readers into sales.
So when you’re writing articles that answer questions and solve your reader’s problems, you build meaningful relationships. You become a valuable resource that keeps them coming back for more!
But you need to find out which keywords to use first.
To find relevant and popular key phrases, you can use Google’s keyword planner as a starting point. Unfortunately, after switching the planner from its predecessor the ‘keyword tool’, a lot of the more useful data is missing.
But you can use this in combination with Neil Patel’s Uber Suggest to get more accurate numbers. Such as exactly how many people search using a particular phrase every month.
The information is extremely useful for guiding what you should write about and the headlines you should choose. If you want to go all out, you could invest in the mother of all keyword research tools, SEMrush.
A solid SEO strategy is crucial for any business wanting to increase their website traffic.
Promote a lead magnet
A lead magnet is something of value you offer on your website that a visitor must sign up to receive.
They give you their email address in exchange for, for example, an ebook on ‘surviving the first year of puppyhood’ or a ‘puppy essentials checklist’, or in my case, ’24 easy games to keep pup busy at home.’
A lead magnet is a fantastic way to grow your email list, which is one of the most valuable marketing tools you can have. When you have an active list of people that look forward to your emails, that, my friend, is magic!
That’s where you’ll make connections, offer even more value and shout about you and what you offer.
For pet businesses, Pinterest is a gold mine. It’s pet parents galore over there, and they’re primed to find better ways they can care for their pets. And that includes finding out about new pet products and services they can try.
If you’re not yet leveraging the power of Pinterest for your pet business, where have you been! It really is a game changer.
I’ve seen the kind of impact Pinterest has had on my own blog. In just one month my website traffic exploded by 1,258% after implementing my Pinterest strategy. If you want to experience the power of Pinterest for your pet business, click the link to grab your ‘Double your traffic with Pinterest checklist.’
Have a plan
Without a plan it’s difficult to stay on track. But if you don’t keep on top of creating content regularly, your hopes of driving traffic to your blog will fail.
Google loves websites that produce content on a consistent basis. They reward these websites with more traffic! And not only that, it’s one of the best ways to show your audience you’re active, and gives them a consistent prompt to engage with your brand.
A content calendar with all your monthly topics mapped out keeps you accountable. It makes it easier to start writing that article when the subject matter is right there, ready for you.
This can be as simple as adding a few topic ideas to your outlook calendar and setting reminders. But having some form of a plan will make it easier to stay on track and keep on top of those articles every week.
You can grab my handy content calendar here for free.
And lastly, I just wanted to make a quick point about your brand’s tone of voice. Don’t be afraid to be you in your blog posts – all of you. Write how you speak. Throw in your quirky sayings and let your personality shine through.
Because people do business with people. Those deeper level connections are what makes people buy your products and services. So don’t be afraid to bring out your weirdness, your opinions and your flaws. Embrace the you, and other people will too.
If you think you could use some help to grow your own blog, hit the chat button and let’s talk.
P.s. If you need help to reach more pet parents and sell more of your products or services, there are a few ways I can help you do that:
For 44 ways to get more clients for your pet business, grab the FREE Pet Biz Sales Booster Bible.
The Pet Biz Thrive Online Club is my super affordable, contract-free membership programme and your safe space where you'll learn all about how to market your pet business online. So you can grow your audience and attract new clients. Doors are currently open to new members. Learn more and sign up here.
If you need more 1-1 coaching support to give you the clarity, focus and plan to achieve those results you crave, check out my coaching packages here.
If you're on a tight budget, want to DIY your marketing and kick-start your progress, I have a few online courses to help with that. All my courses are designed to help you market yourself with more ease and flow, without spending all hours in front of your computer. Head over here to check them out.
To get my 4 step online marketing strategy that will help you get booked solid with pet clients, sign up for my FREE masterclass.
To join my FREE community of ambitious pet professionals, join the Content Marketing Tips For Pet Businesses Facebook Group.
Not sure what you need? Email me at firstname.lastname@example.org and let's chat about how you can market and grow your pet biz.