We live in a world where we want everything yesterday. Our expectations are through the roof!

You order something from Amazon, you expect next day or even same day delivery. Ordering pizza? Well it had better be delivered in 20 minutes or you’ll be on the phone to see what’s the hold up. Am I right?

We’ve been spoilt. We want instant gratitude and instant results. But in my line of work you need a little patience and trust in the process. The saying, Rome wasn’t built in a day, sparks to mind.

Content marketing is a marathon, not a sprint. If you’ve just started taking your blogging and social media strategy seriously, give it time before you throw your hands up and say “this is rubbish, it’s not working!”


If you deliver consistent value to your ideal audience and promote your content in the right places, they will come.


When I first start working with pet businesses on their content strategy, I set realistic expectations from the start. When we create content and promote it through Pinterest, we can expect to see a traffic increase within the first month. Which will only continue to grow over time.

We’ll also optimise each post for the search engines, but it’s unlikely they’ll see any real changes to their rankings within the first 6 months. It’s just how Google works – it takes the algorithm time to work out if the content is credible and relevant enough to share with their users.

Which is why I tell people to look at content marketing like an investment. It’s a long-term investment in your business, to grow your brand and realise bigger and better returns months and years down the line.

Quick tactics like Facebook ads may deliver a few quick wins, but where’s the consistency? You have to keep paying every time someone clicks on your ad, and when you turn the ad off, the traffic and sales dry up.

You then have no other way to delight more pet parents and bring them into your world.

When you provide consistent value to your audience, through blog posts and social media posts, you create an active community around your brand. You create a brand bubble of people that look forward to your posts and become loyal to your business.

That’s what content marketing can do, and that’s what I want for your business.

And if you’re ready to say goodbye to inconsistency and start growing your traffic and sales like clockwork, I’d love to invite you into my free Facebook group.

This is an opportunity to join a gorgeous community of pet professionals, and get the marketing advice and support you need. How does that sound?

Head over here to join.


Content marketing and keeping expectations in check


P.s. If you need help to reach more pet parents and sell more of your products or services, there are a few ways I can help you do that:

For 44 ways to get more clients for your pet business, grab the FREE Pet Biz Sales Booster Bible.

The Pet Biz Thrive Online Club is my super affordable, contract-free membership programme and your safe space where you'll learn all about how to market your pet business online. So you can grow your audience and attract new clients. Doors are currently open to new members. Learn more and sign up here.

If you need more 1-1 coaching support to give you the clarity, focus and plan to achieve those results you crave, check out my coaching packages here.

If you're on a tight budget, want to DIY your marketing and kick-start your progress, I have a few online courses to help with that. All my courses are designed to help you market yourself with more ease and flow, without spending all hours in front of your computer. Head over here to check them out.

To get my 4 step online marketing strategy that will help you get booked solid with pet clients, sign up for my FREE masterclass.

To join my FREE community of ambitious pet professionals, join the Content Marketing Tips For Pet Businesses Facebook Group.

Not sure what you need? Email me at hello@karlyedwards.com and let's chat about how you can market and grow your pet biz.

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