Successful marketers don’t piss in the wind.
They have a specific goal, a strategy, belief in themselves, and they take consistent action.
Being a marketing nerd for the last 8 years, you could say I’ve learned a thing or two.
I also knock about in circles with a few clever business people, and we all have a few things in common.
How we promote ourselves is very similar. We adopt the same habits. These habits are tried and true. They serve our businesses and ensure we reach our goals.
They make our lives easier so we’re not constantly chasing our tails.
Marketing doesn’t have to be like a grueling trek up Mount Everest. Not when you know what works.
Here are 7 marketing success habits you can start now to help you hit your goals with more ease, and less stress.
This post is inspired by the big mission of the Pet Biz Thrive Online Club. The membership programme that gives pet business owners the advice and support they need to beat marketing overwhelm, and work smarter, not harder.
If you need support to grow your pet business, head over here to learn more and join the Club.
1. Pin down your vision and goals
Before you set off on any journey, you need to know exactly where you’re heading.
In business, we do that by visualising what we want our lives to look like and setting the milestones we want to achieve.
So get really clear on your big vision. Not just for your business, but your personal life too.
Where do you want to be a year from now, 3 years and 5 years from now?
Over 6 years ago my big vision was to buy my first home, but I had no idea how I was going to make that happen. We moved in almost 5 years ago, and now, life is pretty damn sweet. My next goal is to buy a home in Spain. I’m not quite there yet, but I know it’ll happen.
Keep hold of that big vision – it will lift you up when you start to lose your way.
Pin down those individual goals too. Put a number on it. Perhaps think about a specific revenue marker you want to hit this year.
2. Create a 90 day plan that aligns with your goals
Next you need to start uncovering the ‘how.’
Think about how you’re going to make those goals happen.
I plan my year in 90 day chunks to make my goals more focused and achievable. I set three main goals for the 90 days. Then I write out all the actions I need to take to achieve each goal.
This ensures that everything I’m doing during this period aligns with my big mission and main goal.
We can get so distracted and taken off course by new shiny things. I know I can be guilty of this!
Having a plan ensures we stay on track.
3. Schedule your plan into manageable chunks
Now you have an overall 90 day plan, start scheduling those tasks into your calendar.
Break it all down into monthly actions.
Then plan out your tasks for each day, a week at a time.
I like to use Trello to plan my schedule. I have a board I use for each week which is broken down into individual days. Each day has all the tasks I need to complete, and these are ticked off as I go along.
Choose whatever works for you. Just ensure you make time for all your marketing activities in your calendar so you actually stick to them.
4. Batch create content
Most marketing involves creating content. You can’t get away from it!
Whether that’s writing blog posts, creating videos or podcasts, writing social media posts… It’s all content!
But the overwhelm comes when you’re writing content on the fly. When you have no system and you’re literally writing and publishing whenever you have time.
Let’s stop that right now shall we?
Instead, adopt the habit of batch creating your content.
Whether that’s writing all your blog posts at the beginning of the month, or writing your social media posts at the start of the week.
Get it all out of the way so you’re always ahead.
5. Automate what you can
Use tools to help you automate your publishing.
Instead of creating posts and manually publishing to social media every day, use an app like Buffer, Hootsuite or Smarterqueue so you can schedule your content in advance.
Use an email system like Mailerlite to send automated emails to your subscribers.
I like to schedule the following week’s worth of content every Thursday. But choose a day that works for you.
You obviously can’t automate everything. You do need to respond to comments everyday to engage and build relationships with potential customers.
But scheduling your posts really takes the pressure off and helps you stay organised.
6. Repurpose like a bitch
Make every piece of content work super hard for you.
You don’t need to constantly come up with new content ideas. Each content piece can be turned into many different formats.
For example, turn your blog posts into an infographic or micro posts for social media. Turn a Facebook live into a podcast episode. Turn a social media post into an emailer.
Repurpose your content across formats and platforms to help you reach a wider audience.
7. Work on your mindset
You can have the strategy and the plan, but that all counts for nothing if you don’t have belief in yourself.
Without that core belief ‘I am good enough’, you will always manifest ways to sabotage your success. Whether at a conscious or subconscious level.
With any marketing activity, you need to stay high energy. If your energy is low, you can bet your behind your audience will sense that. It’ll come across in your writing or how you show up in video.
We need to constantly work on our mindset to ensure we have stability as we grow. I work on my mindset every day. A few of my favourite ways to do that is through meditation, journalling, EFT tapping, and just getting outside in nature.
Half the battle of marketing is showing up. You need to be consistent in order to see the results you want and reach your goals. Successful marketers know this and they have the belief in themselves to bring those dreams alive.
And you can too. These marketing success habits are yours to adopt. I hope you found them useful.
If you’d like to take this further and get ongoing guidance and support to grow your pet business online, the Pet Biz Thrive Online Club is the most impactful and affordable way to work with me right now. Click here to learn more and join.
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P.s. If you need help to reach more pet parents and sell more of your products or services, there are a few ways I can help you do that:
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