All marketing is content.
As business owners, we need to create content to attract new customers.
But sometimes, when writing social media content, blog posts or emails, those words don’t flow.
You’re not alone, my friend. It happens to the best of us!
It can be tempting to just call it a day. To close everything down and go and binge watch Stranger Things on Netflix.
But if you’re experiencing writer’s block, don’t wave the white flag just yet. Here are a few things you can do to get those synapses firing again.
Sometimes when you’re feeling uninspired, it can be difficult to break free when you’re sat in the same physical space. But by stepping away from your computer for a while, it can help jump start your brain. You’ll begin to see a new perspective and the ideas will start coming.
Even 5 minutes can be enough. Go and make a cuppa, catch up with a friend, book a holiday…
Get out of that stagnant space to help you see a way through.
Writer’s block can be a mind-melt in more ways than one.
We can start doubting ourselves. And before we know it our mind monkeys have gone down a rabbit hole we never wanted to visit.
So if you can feel that stress and frustration mounting, 5 minutes may not cut it.
When it all becomes too much, get outside for fresh air for half an hour or so.
I like to take the dog for a walk or go and sit in the park to clear my head. Getting fresh air is a great way to clear that mental clutter.
Sometimes a drastic change of scenery can do the trick while you work.
Ditch the office and take your laptop elsewhere. Go to your local coffee shop or work in the garden if it’s a nice day.
Even sitting in another room can get the cogs working.
Our environments can impact how creative or productive we’re feeling. Mix it up so you can get the best out of yourself.
If you’re really stuck for ideas, search online for inspiration.
Maybe you’re stuck on your next blog post topic, or you can’t find the words for your about page.
The web is a jungle of information just waiting to be tapped into.
Browse a handful of closely related blogs to help you create your blog post ideas. Or have a look at your competitors social channels to see which topics and types of posts are doing well for them.
But remember, no copying! Use other people’s work as inspiration for your own ideas. Think about how you can add a new twist or perspective on a hot topic.
Do what you love
But if the cogs still refuse to whir, it may be time to put the pen down for the day. Take some time to do the things that make you happy. Spend time with the family, practice your favourite hobby, or binge watch your favourite Netflix show if that’s what you enjoy.
Happiness breeds creativity. Go back to your content project with a positive frame of mind, and you’ll wonder what all that brain fog was about.
How do you deal with writer’s block? Let me know in the comments below…
If you’d like support to help you banish the writer’s block for good, come and join us inside the Pet Biz Thrive Online Club. This is my monthly membership program where you get access to a wealth of advice and support to help you better market your pet business online. And with all the content prompts, templates, guides and swipe files, you’ll never run dry for content inspiration again! To become a member, click here.