We all know we need to be active on social media. Sharing posts builds confidence with your audience and generates leads and sales.
But when there are so many other tasks battling for your time, it’s tough. Serving clients (no matter how much we love them) can become all-consuming. Social media very quickly takes a back seat.
But you can make it easier on yourself when you have a list of post suggestions ready to go. So you can pick and choose when you need them. Here are 21 post ideas you can use for your social channels to keep that engagement flowing.
Share how you got where you are today. Give your audience a deeper insight into who you are and where you’ve come from. Everyone loves a success story.
A useful tip
Share a top tip to help your audience. Think about the problems your audience faces and the solutions you offer that can help them. Then share a tip to give your audience a quick win.
Behind the scenes
Bring your personality into the light. Let your audience see who you really are by sharing your own pets, your work space or an event you attended. This helps your followers see the people behind the business so you can form those deeper connections.
Funny pet memes
You should weave entertaining posts throughout your social media posts, and that’s exactly what pet memes are. They serve to brighten your followers’ day and strengthen the bond between audience and brand.
A funny story
Share a funny story from your day. This is another type of entertaining post to help bring you closer to your audience. Think about an experience you’ve had that will give your audience a real laugh.
Promote a service you offer
Within your value-driven posts, you should always be inviting people to work with you. Share the benefits of the services you offer. Then include a call to action so they can get in touch with you.
Talk about your audience’s problems
Show you understand the problems and challenges your audience faces on a daily basis. Talk about those problems in detail to build that bridge and open up a dialogue.
Client pet pics
If you work with other people’s pets, share pictures and reveal what’s happening in the photo. This shows others what they can expect if they work with you. But not only that, your clients will love seeing their pets feature on your page.
A great pet quote
Create a great pet quote image to make your audience feel the warm and fuzzies inside. Either make them up yourself, or source them online. Here’s a great collection from Shutterfly to give you a head start.
A strong opinion
Is there something you feel particularly strongly about in your industry? Don’t be afraid to get your opinions out there. You may polarise the crowd, but the people that have the same values will be drawn closer to you.
Share how you’ve helped a previous client with their problems. This helps your potential customers visualise the kind of results they can see when working with you. Include the initial problem your client had, how you helped solve that problem and where they are now.
Ask a question
Asking your followers questions is a great way to encourage engagement. Ask them anything about themselves or their pets. For example, ‘How many walks does your dog have a day?’ or ‘What kind of food does your dog eat?’
Your latest blog post
Sharing blog posts is a great way to offer real value and drive people back to your website. Blog posts help your audience see you as the expert in your field. It’s also a great opportunity to convert readers into leads and sales on the spot.
A short video
If you’re out with your client’s pets all day, share a short video to give people a behind the scenes view of your business. If you’re a dog walker for example, share a clip of your favourite walking spot, or the dogs frolicking around the fields.
Link to your lead magnet
You should be actively trying to grow your email list on a monthly basis. And a lead magnet helps you do that. Your email list is one of your biggest assets as a business owner because it’s yours. If a social platform were to shut down tomorrow, all of your fans would go with it.
Create a free valuable piece of content that you can offer in exchange for your audience’s email address. Share the benefits of the lead magnet in the post and link to the landing page so they can sign up.
Your take on industry current events
Think about what’s happening in your industry right now. Look online for inspiration on a specific topic you can talk about. Share the story and add your own views to give people an insight into your values and beliefs.
National pet holidays
There are many National Pet holidays to help celebrate and raise awareness for the animals on our planet. Here’s a great list of many national pet holidays around the world. Share your thoughts around the holiday and invite your followers to share a photo or leave a comment.
How you help solve a specific problem
In another post suggestion we touched upon talking about your audience’s problems. In this post, share how you help solve a specific problem. Share what that looks like in detail so your audience can see how you work and how you can help them.
Create a poll
You can create polls on your Facebook page and Twitter in seconds. They tend to get lots of interaction because they’re easy for your audience to simply click an option. They’re also a great way to gain insights about who your ideal customers are.
Has a client raved about you and how you helped them? Share that testimonial on your social channels. This helps reinforce your credibility and shows others they can have confidence in the service you provide.
Inspiring story about you
People love those zero to hero stories. They help you relate to your followers and reveal the real you. Think about a story you can share that will inspire others. Is there anything that you’ve overcome in life? Anything that you struggled with and came out the other side?
There are 21 post suggestions here, but how do you fancy having a social media calendar that will show you exactly what to post 365 days of the year?
No more posting on the fly, no more wasting time trying to figure out what to post.
The Social Media Calendar for Pet Professionals is now available for only £9.