We’ve all been there. You open a new document to start writing a blog post, and then brain fog hits. There’s a blank screen in front of you and you have no idea where to start.

You may have a brilliant idea for a post, but many people struggle to collect those thoughts and present them in a logical way.

But logic and flow are what you need to create a knock out post. Your structure helps you get your point across. It makes it easier for pet owners to relate to your ideas.

Here’s how to structure a simple blog post so you can dive into writing much quicker.


Top tip: Before you write any body copy, start with the bones of your structure. Always write out a rough headline and your subheads first.



Start your blog post with a draft headline. At this point it doesn’t have to be perfect. You can always go back and fine tune at the end.

Ideally, your headline should be driven by your keyword research. You want every blog post you create to have an opportunity to rank in the search engines. So head on over to Google’s Keyword Planner and start researching popular topics that relate to your pet business.

Head over here for more on how to search engine optimise your blog posts.

When you have a great topic idea, think about the kind of article you’ll create. Will it be a ‘how to post’, a ‘list post’, a ‘why post’, a ‘thought-provoker’…

How you word your headline is important. It’s what entices people to click on your article. So spend some time here getting this right before you hit publish. For inspiration, check out 3 overused headline formulas that still knock your reader’s socks off.



Your introduction must grab your reader’s attention within the first 3 seconds. It needs to pop and pull the reader into the rest of the blog post.

If the reader doesn’t like your style, finds the copy boring, overwhelming or confusing, they’re not going to stick around. No pressure then!

Your introduction should be short and to the point. It should pique your reader’s curiosity and follow naturally into your body copy. You could entertain your readers with a funny remark, a quote or an anecdote. Or simply share what your reader can expect if they read on.

I write my introductions first, but some people find them easier to do at the end. Try both ways and find out what works best for you.



So you have your big topic idea, now brainstorm the subtopics you can write within that post. Here you’re essentially breaking down the overarching topic into the main points you’ll discuss.

So for example, this post is broken down into the individual points that make up the structure of a blog post.

Over on my dog blog, GoneDogMad, the ‘why dogs eat poop’ article is broken down into the possible reasons. Then I talk about the various ways to curb the behaviour.

After you’ve brainstormed your headline, write down each subhead underneath. Choose 4-5 subheads you can include here. Think about the ideas behind each point, making sure each one follows the next in a logical way.


Body copy

Now we’re getting into the meat of your post. Under each subhead, bullet point 3-4 main ideas you’ll discuss. These don’t have to be perfectly written, we’re just getting our thoughts onto paper as quickly as possible.

This is the skeleton of your article. I usually whip together these skeleton drafts within 10-15 minutes. Then when I go to bulk out the rest of the copy, it’s much quicker and easier because I know exactly what I need to write about.

And we’re not writing a full-blown essay under each subhead either. Just 2-4 short paragraphs under each subhead is perfectly acceptable.


Call to action

To tie up your blog post with a pretty bow, include a call to action. Every blog post you write should have some sort of call to action. Whether that’s a link to a lead magnet, an invitation to book a call, or asking readers to share the post. If you’re looking for call-to-action inspiration, check out 9 game-changing ways to end your blog post.


If you’d like to learn how to use blogging to increase your leads and sales, check out my digital course – Online Marketing Academy for Pet Businesses.

How to structure a simple blog post – making your blogging lightning fast


P.s. If you need help to reach more pet parents and sell more of your products or services, there are a few ways I can help you do that:

For 44 ways to get more clients for your pet business, grab the FREE Pet Biz Sales Booster Bible.

The Pet Biz Thrive Online Club is my super affordable, contract-free membership programme and your safe space where you'll learn all about how to market your pet business online. So you can grow your audience and attract new clients. Doors are currently open to new members. Learn more and sign up here.

If you need more 1-1 coaching support to give you the clarity, focus and plan to achieve those results you crave, check out my coaching packages here.

If you're on a tight budget, want to DIY your marketing and kick-start your progress, I have a few online courses to help with that. All my courses are designed to help you market yourself with more ease and flow, without spending all hours in front of your computer. Head over here to check them out.

To get my 4 step online marketing strategy that will help you get booked solid with pet clients, sign up for my FREE masterclass.

To join my FREE community of ambitious pet professionals, join the Content Marketing Tips For Pet Businesses Facebook Group.

Not sure what you need? Email me at hello@karlyedwards.com and let's chat about how you can market and grow your pet biz.

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