It always seems impossible until it’s done – Nelson Mandela
Of the many pet professionals I speak with every week, at least 70% are overwhelmed by marketing. I feel for each and every one of them, but it never surprises me.
You didn’t enter the pet world to become a marketing genius. You just want enough customers so you can do what you love and provide for your family. I get it.
There are countless strategies, tactics and platforms you could use, but that volume of choice can leave you overwhelmed. And it can become confusing when you don’t know where you should focus your time and energy.
So today I want to share a few simple tips to help you focus. To give you direction so you can beat the overwhelm and get your business moving again.
Intention setting, plan and break down
One of the simplest overwhelm-busting activities is goal setting and planning. Because in any business, we need to know what we’re shooting for. So go inwards. Consider your big vision for your business and figure out what you really want to achieve in the next 6 months.
Then at the beginning of each month, write down 1-3 big goals. Then list out all the key marketing and sales activities you need to help you get there. Get granular. Break it down by the tasks you’ll do each week, then each day.
But always be realistic with the amount of time you have. Don’t overcommit. If you only have an hour a day to work on your marketing, factor that into your plan. To help create your plan, it can help to use a tool like Trello.
Strip it back
Don’t try and do everything at once. It can be tempting to try and be everywhere as quickly as possible, but that can quickly lead to frustration and burn out.
Choose just one strategy to implement first and go all in on that one. Then refine and tweak until it’s working hard for you. That could be a Facebook strategy, Instagram, email marketing, a Youtube channel, or maybe blogging. Be consistent with that one thing. And when it’s running like clockwork, introduce another.
But if you’ve done all you can and that tactic just isn’t working for you, make sure you stop and try a different approach.
Systems and tools
One of the biggest mistakes that will keep you stuck in overwhelm, is trying to do everything manually. And one of the best things you can do for your business is to get friendly with automation.
Use technology and tools that will help you work smarter, not harder. Think about where you’re spending too much time right now, and scope out the tools that can take some of that load off.
- That could be introducing a payment and booking system like Acuity to release some of that admin pressure.
- It could be using a social media scheduler like Smarterqueue to automate your social media marketing.
- Maybe it’s an email marketing platform like Mailerlite to automate your emails.
- Or perhaps it’s using a better content planner like Trello to help you plan and recycle your social media content.
There are always ways to help take that pressure off. So first get clear on what you want to achieve and how you’ll make that happen. Strip it back so you double down on the best strategy for you. Then put tools in place to do some of the heavy lifting for you.
If you’d like to beat the overwhelm, say goodbye to your marketing woes and attract consistent leads and sales, check out my coaching days. Together we’ll build your marketing roadmap and get moving forwards in the right direction again.
P.s. If you need help to reach more pet parents and sell more of your products or services, there are a few ways I can help you do that:
For 44 ways to get more clients for your pet business, grab the FREE Pet Biz Sales Booster Bible.
The Pet Biz Thrive Online Club is my super affordable, contract-free membership programme and your safe space where you'll learn all about how to market your pet business online. So you can grow your audience and attract new clients. Doors are currently open to new members. Learn more and sign up here.
If you need more 1-1 coaching support to give you the clarity, focus and plan to achieve those results you crave, check out my coaching packages here.
If you're on a tight budget, want to DIY your marketing and kick-start your progress, I have a few online courses to help with that. All my courses are designed to help you market yourself with more ease and flow, without spending all hours in front of your computer. Head over here to check them out.
To get my 4 step online marketing strategy that will help you get booked solid with pet clients, sign up for my FREE masterclass.
To join my FREE community of ambitious pet professionals, join the Content Marketing Tips For Pet Businesses Facebook Group.
Not sure what you need? Email me at firstname.lastname@example.org and let's chat about how you can market and grow your pet biz.