You can launch a business without:

A big fancy website

The perfect logo

Tantalising graphics

Being a computer wizard

But you won’t get very far unless you have these 4 business basics ingrained in your soul.

You need to be as familiar with these as you are with your favourite pair of pants.

Because without them, you’ll end up flailing around like a puppy taking it’s very first bath. Adorable, but not exactly the picture of composure!

Not having these locked in means nobody listens to you, nobody cares to comment on your posts, and worst of all, no customers come knocking at your door.

They’re the foundation that your entire business stands on. And they’re the key to unlocking swathes of adoring fans and a lifetime of sales.


This post is inspired by the Business Basics module inside the Pet Biz Thrive Online Club. Where members get access to a wealth of resources and support to help them build their pet business on steady ground.

Not a member yet?

Click here to learn more and sign up.


Your vision and your goals

Most pet professionals have a vague idea of why they started their business.

They want more freedom.

More time with their family and their own pets.

To make a difference.

To be their own boss.

To have more control.

That’s great, but it’s indistinct.

It’s a throwaway, wishy washy statement that doesn’t paint the bigger picture of what you really want in your life, or what you really want to achieve.

We need to get way more granular and ask ourselves some important questions.

Like, exactly what you want your personal and business life to look like in 3, 5 and 10 years’ time.

Personal – Where will you be living? What does your home look like? What do you do on the weekend? Who do you spend your time with?

Business – How much money do you make? How do you make that money? When and where do you work? Do you have a team?

You need to get crystal clear on what you want. Because with hazy visions and goals, you’ll get hazy results in return.


Your perfect people

Do you have a bottomless understanding of who your perfect customers are?

You may have done some surface level research when you first started your business. Superficial demographics like age, gender, income level and marital status will only get you so far.

But do you understand your customer on a deep emotional level?

Because that’s what you need to draw your perfect people to you.

We need to understand exactly how they think and feel.

Like, what brings a smile to their face…

What challenges they face…

What keeps them up at night…

What their big pain points are…

Why they feel happiness, sadness, confusion, anger or guilt…

If you don’t understand the true struggles, emotions and motivators of your people, they’ll find someone else who does.



Your positioning

How you position yourself and how people perceive you is vital to help set you apart from the next Jane Bloggs in your field.

It’s not just how people see you as a person, but how people think of you as an expert.

You need to arrive at a place where you’re the first and only person that comes to mind when people think about your area of expertise.

It’s about owning your uniqueness and staying away from the middle ground.

Never try to be all things to all people.

Choose one thing to be known for, and own it.


Your messaging

All of this is worthless unless you can effectively communicate with your people.

In every social media post, every blog post, every video or podcast, your ideal customer needs to feel, to their very core, that you’re speaking directly to them.

You get them, intrinsically. And they get you.

You do that by sharing those values and stand points that ride the same wave as your ideal customer.

By sharing the stories about your life that your people can see themselves in.

By creating and sharing offers that promise and prove to solve their biggest pain points.

By sharing commonalities and speaking in their language.

By showing them you’re the likeable expert they’ve been waiting for.


These 4 business basics are essential to your success. Ignore them at your own peril!

I want to congratulate you for making it to the end of this post! That shows me you’re committed to making a difference in your life and business.

If you’d rather not take a gamble on getting these business basics right by going it alone, you’re just 30 seconds away from getting all the advice and support you need to build a pet business that magnetizes pet parents to you.

>>Click here to learn more and sign up to the Pet Biz Thrive Online Club.<<


Ignore these 4 business basics at your own peril


P.s. If you need help to reach more pet parents and sell more of your products or services, there are a few ways I can help you do that:

For 44 ways to get more clients for your pet business, grab the FREE Pet Biz Sales Booster Bible.

The Pet Biz Thrive Online Club is my super affordable, contract-free membership programme and your safe space where you'll learn all about how to market your pet business online. So you can grow your audience and attract new clients. Doors are currently open to new members. Learn more and sign up here.

If you need more 1-1 coaching support to give you the clarity, focus and plan to achieve those results you crave, check out my coaching packages here.

If you're on a tight budget, want to DIY your marketing and kick-start your progress, I have a few online courses to help with that. All my courses are designed to help you market yourself with more ease and flow, without spending all hours in front of your computer. Head over here to check them out.

To get my 4 step online marketing strategy that will help you get booked solid with pet clients, sign up for my FREE masterclass.

To join my FREE community of ambitious pet professionals, join the Content Marketing Tips For Pet Businesses Facebook Group.

Not sure what you need? Email me at and let's chat about how you can market and grow your pet biz.

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